The War of the Video Cameras

As Japanese camera companies move to mirrorless, video recording becomes the key function to compete.

Canon R6 III model with new RF 45mm F/1.2 lens.

Recently, Canon launched the EOS R6 III in Vietnam, at the same time globally. The product belongs to the entry-level (semi-professional) line, focusing on high-quality video recording capabilities. Compared to the high-end R5 model, this model belongs to the lower segment in terms of photography capabilities. In return, the device can record RAW images on the entire sensor (open-gate).

Similar to its main competitor Nikon Z6 III, R6 III also supports pre-capture function. The solution automatically saves a series of frames before the photographer presses the shooter button. The technology meets the ability to capture moments, serving the needs of sports and animal photography.

It also solves the problem of viewfinder lag, which has kept many professional photographers from confidently switching from mirrorless to mirrorless cameras.

Priced at VND 72 million, the Japanese company's device records up to 7K, RAW. It also supports C-log 2 and 3 profiles. The product supports professional functions such as CF Type B recording cards, waveform viewing or adding custom color LUTs.

Canon is still strong on ergonomics, providing a comfortable, convenient grip for handheld shooting. But compared to the higher-end model, the product has lost the secondary screen to view from above.

The video recording function has become a competitive point between camera companies.

After 7 years of “serious” shift to mirrorless cameras, Canon is gradually showing signs of recovery in Vietnam. The company said it is leading the domestic market share with a gap of 17% compared to its competitors.

The company’s strategy has gradually shifted towards strong video options as its content creation customer base has grown. Its affordable crop-sensor cameras with good anti-shake capabilities have helped it capture the low-end market share for vloggers. At this price point, Sony has its ZV series representatives, but they are more expensive. Nikon has not launched a crop product other than the Z50 and Zf, which is less competitive.

However, Canon still lacks a more specialized line of camcorders for semi-professional users. The R6 III is still a hybrid device, operating in parallel between the needs of shooting and recording.

Source: https://znews.vn/cuoc-chien-may-anh-quay-phim-post1603540.html