This year's Tet gift basket market shows a clear diversity in price segments. Depending on their needs and financial capabilities, consumers can easily choose gift baskets ranging in price from a few hundred thousand dong to several million dong. At a Bach Hoa Xanh store in Long An ward, Tay Ninh province, gift baskets priced at a few hundred thousand dong are a popular choice among customers.
Ms. Bien Thi Cam Nhu (residing in Long An ward) said that this year, she prioritizes choosing gift baskets with reasonable prices and products for daily use. “I see many affordable gift baskets that still contain essential items like tea, coffee, cakes, and quality dried foods. For me, Tet gifts don't need to be too expensive; what matters is that they are useful and meet the recipient's needs. This year, supermarkets have designed quite attractive gift baskets that suit various budgets and needs, making them easy to choose from,” Ms. Nhu shared.
At Bach Hoa Xanh stores, Tet gift baskets are prominently displayed at the front for easy viewing and selection by customers. According to Mr. Le Van Huu Thue, the area manager of Bach Hoa Xanh, this year's gift basket designs focus on practicality and reasonable prices. With a diverse range of products and affordable prices, Tet gift baskets are becoming a popular gift choice during this year's shopping season.
Observations at numerous shopping malls and supermarkets throughout the province show that the Tet gift basket display area consistently attracts a large number of visitors. The attractively displayed gift baskets mainly contain essential products for daily use. More than just a gift symbolizing Tet greetings, gift baskets today are seen as a subtle expression of care and taste, reflecting modern consumer trends. While in the past, gift baskets often focused on cakes, jams, candies, and imported wines, this year consumers prioritize practical products that are beneficial to health and have clear origins.
Ms. Bui My Hang (residing in Khanh Hau ward) shared: “I usually choose gift baskets under 1 million VND to give to relatives. What I care about most is the quality of the products, then the price. I prioritize reputable brands that I'm familiar with. I find that the gift baskets have beautiful, elegant designs, many products that are good for health, and the prices haven't increased compared to last year, making them very suitable for gifting.”
Ms. Nguyen Thi Phuong Thao, representative of Co.opmart Tan An, said that the system had prepared its Tet gift basket supply plan for 2026 well in advance to ensure abundant supply, stable quality, and reasonable prices. Co.opmart closely cooperates with reputable suppliers, prioritizing high-quality Vietnamese products to bring consumers safe and practical gift baskets for both gifting and family use.
This year, Co.opmart's Tet gift baskets stand out for their diverse range of designs and price segments, catering to the needs of various customer groups, from individuals to businesses. The products in the gift baskets are selected based on the criteria of "sufficient - appropriate - economical," ensuring clear origins, elegant packaging, and suitability to Vietnamese gift-giving traditions.
“Besides displaying our products directly at our supermarket system, customers can also order gift baskets online through Co.op online. We are also enhancing our packaging and delivery services, supporting customers who live far away to send gifts to their loved ones. With the message “Strengthening family bonds - Bringing distant Tet closer,” Co.opmart hopes that each gift basket is not just a material gift but also a sharing and best wishes sent to family, relatives, and partners during the New Year,” Ms. Thao said.
Thanks to the proactive involvement of retailers and the early shopping habits of consumers, the Tet gift basket market this year is predicted to be even more vibrant in the coming period. Not only do these diverse and attractive gift basket designs meet the growing demand for gifting, but they also contribute to making the traditional Tet holiday even more meaningful.
Source: https://baotayninh.vn/da-dang-gio-qua-tet-137449.html
