The communication and service style of the staff needs to be improved a lot when Da Nang first surveys the attractiveness of the destination to tourists.
On October 27, the City Tourism Promotion Center announced the report on Da Nang Destination Attractiveness. Sincere, professional and excited are three adjectives chosen by domestic and foreign tourists when describing the image of the central city. Nearly 10% of visitors come to Da Nang for tourism and relaxation purposes. The popular length of each trip is 70-3 nights, the rate of returning visitors is more than 4%.
The research was carried out during the three months of July, August, and September and belongs to the project "Measuring the Da Nang destination attractiveness index". The results are based on the assessments of two main groups: domestic and foreign tourists and businesses in the tourism industry. Visitors will be surveyed based on four criteria: accommodation facilities, food services, beaches and attractions.
In particular, the satisfaction index is rated highest in accommodation facilities (5,76 points) and lowest in food services (5,08 points). The staff's communication and service style are aspects that need to be improved when satisfaction results are only rated at an average level (4,85).
Nearly 48% of tourists rated the promotion of Da Nang's destination image as "good effectiveness" when the actual travel experience was very close to the information they had previously learned. However, more than 18% of tourists surveyed were completely unreached or had inconsistent information with promotions about Da Nang before their trip.
According to the business's assessment, the number of visitors in the third quarter decreased compared to the same period last year, leading to the business's performance not being as expected. 20% of Da Nang businesses are satisfied with business results in the third quarter and 3% of businesses are confident about business prospects in the last quarter of the year.
The project is a collaboration between the Center for Tourism Promotion and Outbox, a market research company focusing on the tourism and hospitality sector based in Ho Chi Minh City. The project starts in June, and will provide assessments once every quarter until the end of 6 to help destinations and businesses promptly update, monitor, and adjust according to forecasts and trends from the report.
The new project also contributes to making Da Nang the first locality in Vietnam to apply periodic attractiveness index measurement for destinations, contributing to improving the effectiveness of promotion, advertising and management. .