What's happening to the pretty girls?

Em xinh “say hi” is preparing to hold its second concert in Hanoi. However, the concert em xinh once again proves that the appeal of female artists is difficult to balance with their male counterparts. 30 female artists of many ages and musical styles are not attractive enough to the audience like their older brothers. This leads to the second concert selling tickets much slower than the concerts of Anh trai “say hi”.

Pretty girls are less attractive?

In the context of the Vietnamese entertainment market witnessing the explosion of music reality shows, the two shows Anh trai “say hi” and Em xinh “say hi” have become phenomena, not only creating viral hits but also leading to a series of grand concerts. However, when the concert Em xinh “say hi” is about to take place at My Dinh Stadium ( Hanoi ) on October 11, ticket sales are much slower than Anh trai “say hi”.

As of the afternoon of October 9, two days before the event, there were still eight ticket categories that had not been sold out. Tickets to see Em xinh “say hi” in Hanoi ranged in price from VND800,000 to VND10 million. Some of the lowest ticket categories such as GA A, GA B (VND800,000) or CAT 3A and CAT 3B (VND900,000) were still available.

Concert 2 of Em xinh "say hi" continues to have slower ticket sales than its brothers.

At the first concert held on September 13 at Van Phuc Urban Area, Ho Chi Minh City, a similar situation occurred. Still with prices ranging from 800,000 VND to 10 million VND, Em xinh “say hi” sold tickets relatively slowly, only selling out a few categories on the first day.

On the contrary, the first concerts of “Say Hi” Brother sold out within a few hours of going on sale. In the last concerts, even though the ticket sales were slower than the first days, “Say Hi” Brother still easily sold tens of thousands of tickets in all areas.

In the first few nights, early-bird tickets were fiercely sought after, even on the secondary market, prices were doubled or more, with audiences reaching tens of thousands of people each night. The two concerts of the program taking place on December 7, 2024 and December 9, 2024 in Hanoi alone attracted 90,000 audiences (data according to ticket sales units).

This huge difference is probably due to marketing and timing factors. Anh trai “say hi” debuted earlier, built a loyal fandom through season 1 and season 2 has also aired a few episodes, causing the heat to spread strongly. Meanwhile, Em xinh “say hi” - although only a few months old - had to face the distraction of attention, when the audience was "addicted" and spent a lot of money on anh trai's previous concerts. But deeper, this is a story about gender bias in the Vietnamese entertainment industry. This is understandable when the number of loyal fans, willing to spend money on singers and idols is usually more female.

The situation of slow ticket sales is not only happening to pretty girls but also pretty girls. Chi dep dap gio has only one concert on April 12. Gathering most of the artists from 2 seasons with diverse prices, divided into 26 areas, ranging from 800,000 VND to 8 million VND, but the concert Chi dep dap gio still sells tickets much slower than Anh trai traversing thousand obstacles.

3 days after the sale, the concert tickets were sold out in some categories such as Gio em (price 2 million VND), Chuyen minh dau roc 1, 2 and Man dem hong sang 1, 2 (price 800,000 VND). The remaining ticket categories, including the lowest priced category such as Ngoi sao (800,000 VND) or Thien ha (1.2 million VND) were still available. After that, the remaining ticket categories were gradually sold out until the concert day. It was not to the point of being sluggish, but the ticket sales speed of the beautiful ladies was clearly slower than that of the talented group.

Noise before the music night

In addition to the problem of slow ticket sales, the Em xinh “say hi” concert close to the date of its performance in Hanoi was also caught up in a scandal involving the pretty Miu Le. The second concert night has not yet taken place, the journey of the pretty Miu Le has not yet completely ended, but Miu Le has made a move that is considered to be shedding her mark on this program.

Specifically, in a group chat with fans, the female singer wrote: “I like people to call me Miu Le, no need to mention anything first. The journey of being pretty is over, I will go back to being Miu Le. Miu Le or Miu.”

Miu Le's actions made a part of the audience, especially those who loved her in Em xinh "say hi", regretful and disappointed. They thought that Miu Le could have waited until the second concert to speak up.

Miu Le's controversial move before the second concert of Em xinh "say hi".

After that, Miu Le withdrew the controversial messages. The female singer further explained: “After so many years in the profession, there are people who love her, people who hate her, people who have accompanied her since she first started her career, and people who have recently loved her. Miu's point of view is that in her future journeys, Miu hopes to have everyone by her side, not just in a product or a temporary program.”

There was also a debate regarding ticket price reduction. Accordingly, the production team and sponsors offered discount codes, even livestreamed to give codes to the audience. Thanks to that, many audiences were able to buy tickets at a discount of up to 65%, meaning that a ticket of 800,000 VND was only 280,000 VND after applying many different codes. This made some audiences who had bought tickets from the beginning at the original price upset, feeling that it was unfair.

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