Not only using ChatGPT to compose emails, correct spelling or do math like in the previous period, applying artificial intelligence (AI) in Vietnamese businesses is gradually becoming more professional.
To know if farmed crickets are stressed or not, Cricket One - the largest cricket protein producer in Southeast Asia with a farm in Binh Phuoc - started looking for ways to use artificial intelligence (AI) since 2019. This company invested capital in a startup project to develop an AI platform used in breeding this insect.
The company started testing the platform from 2020 on the largest farm. Co-founder and Business Development Director Nguyen Hong Ngoc Bich (Bicky Nguyen) said that the platform is in the machine learning stage and gives quite correct warning recommendations.
“We measure the density of crickets through their vertical and horizontal movement behavior. Parameters about living conditions help the company research deeply, understand and make decisions about caring for crickets less emotionally than before," Ms. Bich said, adding that AI will be extremely useful for the livestock industry in the future.
Mr. Ngo Trong Nghia, Founder, CEO of Neo Development told the story of using the company's AI assistant in Ho Chi Minh City on March 11, at the event of the Alibaba wholesale platform. Image: Thuc Van
Or Neo Development also uses AI to digitize the export of their nail tools through the Alibaba wholesale platform. This tool is called Smart Assistant.
Neo Development CEO Ngo Trong Nghia said that the AI assistant helps him provide market analysis information, respond to buyers in their own language, or compose standard product descriptions with customer-attracting formulas and graphics. professional marketing.
"It doesn't require a raise, coffee or sleepiness, but answering hundreds of customers at the same time, while I receive 10 people a day is too much," he said. Neo Development estimates AI tools free up 40% of time and resources. Currently, the company receives 3-4 export orders through Alibaba each month.
The trade and service sector in Vietnam has also recently actively applied generative artificial intelligence (GenAI). Research recently published by payment technology firm Visa shows that many retailers are actively applying it to bring new shopping experiences to users, thereby boosting revenue.
This positivity comes from the fact that up to 86% of customers questioned in Vietnam said they had known about GenAI applications in retail. The main reasons it is supported are, such as showing where to get good prices, searching and providing product information, quick shopping summaries and suggestions, as well as supporting new trend consulting.
"Retailers are offering products that are closer to personalization needs and behind it are GenAI applications," said Ms. Dang Tuyet Dung, Director of Visa Vietnam and Laos.
Mr. Bui Hai Hung, founder and General Director of VinAI, spoke at the event in Ho Chi Minh City on March 14. Image: Bloomberg Businessweek Vietnam
In fact, AI has been in development since the 1950s of the last century, but when OpenAI's ChatGPT platform was introduced, the world truly witnessed an explosion. Since then, artificial intelligence has gradually become familiar to businesses and users.
Mr. Bui Hai Hung, founder and General Director of VinAI (VinGroup) said that this technology has developed to the point where machines can create very good marketing content, images, communication and even self-programming.
“AI will completely change the way we do business in the future. But decision makers do not fully understand the impact, the technology behind it and how to apply it," Mr. Hung commented at a recent conference.
According to a study published earlier this year by PwC (one of the world's top 4 auditing companies), 41% of CEOs in the Asia-Pacific region (including a survey in Vietnam) admitted to not having applied GenAI. at the company in the past 12 months. But many CEOs are optimistic about the prospects of this technology in the next year. More than two-thirds predict GenAI will significantly impact their company, workforce and markets in the next three years.
This auditing firm recommends that businesses review their strategy and position how GenAI plays a role in management, operational capacity and speed of bringing products and services to market. Along with that, there is a labor strategy.
But GenAI also has negative points when businesses apply it. When assessing risks related to GenAI, PwC said Asia-Pacific CEOs are concerned about increased cybersecurity risks (49%), and the spread of misinformation (44%).
Ms. Dang Tuyet Dung raised the issue of "data ethics", when some users are not really comfortable with organizations collecting their data for use in AI. "Therefore, the issue of data ethics must be committed, and Vietnam's legal framework also needs to be more detailed and clearer," Ms. Dung said.
Mr. Bui Hai Hung, also assessed that the main barrier of AI, in addition to cost, is also concerns about data security and energy consumption. For example, an AI-generated photo will consume as much electricity as a phone battery. The above weaknesses of AI are expected to gradually improve with technological advances.
However, this CEO is still optimistic, because "with more AI tools, work efficiency will improve a lot."
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