The models Travel Agriculture, rural areas have not yet received proper investment to develop commensurate with their potential and are still waiting for the right opportunity and policy to "take off."
Rural and agricultural tourism includes activities revolving around agriculture, farmers and rural landscapes.
This genre offers comprehensive, engaging, entertaining and education is a popular trend. This type of tourism has appeared in Vietnam.
However, agricultural and rural tourism models have not yet received proper investment to develop commensurate with their potential and are still waiting for the right opportunity and policies to "take off."
Tourism trends
The form of traveling combined with relaxation and experience in rural areas is becoming more and more popular.
The trend of agricultural and rural tourism is not only developing in many countries around the world. world which is especially suitable in Vietnam - a country with a large agricultural land area, the population living mainly in rural areas accounts for more than 62,7%.
More than 10 years ago, Ms. Ngo Kieu Oanh - a PhD in science dedicated to protecting traditional Vietnamese culture - was determined to build a model of agricultural and rural tourism in the vicinity of Ba Vi mountain - where there are many long-standing traditional agricultural villages.
The tourist area is based on organic agricultural production, associated with craft villages and natural landscapes.
The model is built on the basis of ensuring a solid harmony between nature-culture-people with facilities ensuring accommodation and resort activities to meet the needs of individuals, families and even groups of hundreds of students; meals associated with local agricultural products; experiential activities associated with rural life, traditional agricultural production and modern livestock farms. In particular, visitors can learn about the cultural characteristics of the Mong and Dao people associated with villages and cultural heritage sites.
“The farm is closely connected with the surrounding farming community to both provide attractive information for tourists and become a unit to promote agricultural products of Ba Vi and Son Tay in particular. Ha Noi in general. This is a form of developing harmony between nature, culture and people in urban and rural areas, through living, relaxing, enjoying scenic spots and enjoying fresh natural specialties in a cozy family and village setting,” Dr. Oanh shared.
According to tourism expert Nguyen Quang Dang (Institute for Tourism Development Research), this is a unique form of tourism, combining cultural experiences and the natural environment in rural areas, including many activities, services, and amenities provided by farmers and rural communities to attract and serve tourists. This includes forms of farm tourism, agricultural tourism, craft village tourism, festival tourism, eco-tourism, etc.
“Experiences from rural tourism activities such as: catching fish in the pond, picking tea leaves to roast into tea and then brew water to enjoy, pounding and grinding rice with a mortar to make rice rolls… all bring many unexpected and interesting experiences, reminding us of childhood memories, making the travel time more meaningful,” said Mr. Nguyen Quang Dang.
Lots of development potential
In Decision No. 922/QD-TTg dated August 2, 2022 of Prime minister Goverment Approving the Rural Tourism Development Program in New Rural Construction in the 2021-2025 period, it is clearly stated that rural tourism development is one of the key solutions and tasks of the National Target Program on New Rural Construction in the 2021-2025 period; promoting the role of the people and the community as the main subjects; promoting the active and proactive participation of enterprises, cooperatives, and other economic organizations in rural tourism economic development through effective forms of tourism value chain linkage.
Tourism development in Vietnam is closely related to the construction of modern rural areas. Modern rural infrastructure associated with accommodation and food service infrastructure, environmental sanitation, food safety, preservation and promotion of cultural values, traditional craft villages, etc. have created the foundation for the development of rural tourism.
On the contrary, rural tourism also contributes to increasing income for families, livelihoods for people, promoting consumption of regional products, thereby contributing to promoting the local economy, improving the quality of new rural construction.
In the North, there are currently many agricultural tours exploiting traditional rice planting and cultivation activities, handicrafts, livestock farms, etc. Notably, around the suburbs of Hanoi, there are currently 11 ecological agricultural farms operating under the model of education and experiential tourism; 5 specialized cooperatives combining education and experiential tourism and many areas with potential and advantages to develop agricultural and rural tourism.
In the Central and Central Highlands regions, there are also many tourism products that demonstrate agricultural diversity such as tours to visit ethnic minority villages in many localities. The Southern region and the Mekong Delta with its characteristics of rivers, garden houses, etc. have great potential to exploit and develop agricultural tourism.
According to Dr. Ngo Kieu Oanh, for rural tourism to develop sustainably, there needs to be synchronous participation from all stakeholders, from local authorities to the people.
Most importantly, those working in tourism need to truly understand and love the beauty and value of the rural tourism products that they and their locality are preserving and developing.
Dr. Pham Huong Trang, lecturer in Tourism and Hospitality Management, RMIT University, said that to ensure effective development, agricultural tourism activities need to have a well-organized service space such as farms, fields, orchards, traditional craft villages or rural areas with cultural values, festivals, etc. cuisine unique local
In particular, the participation of local communities is extremely important. As subjects closely attached to the cultural environment and production methods, local people play an indispensable role in synthesizing and sharing cultural values with tourists. They become the ones who preserve and spread agricultural cultural values, contributing to creating a unique tourist experience.
Besides, to develop this form of tourism, localities should associate the One Commune One Product (OCOP) program with community tourism services and tourist attractions.
Each tourist destination needs to develop a comprehensive development plan based on natural tourism resources, culture and indigenous values in villages, hamlets and hamlets. At the same time, building common tours, linking in communication activities, promoting tourism between linked localities increases the attractiveness of rural tourism destinations.
Promote, connect, and promote rural tourism products with travel agencies or large tourism centers, diversify promotion forms, especially apply digital technology to stimulate all senses of tourists when accessing tourism products promoted by information technology.
Vietnamplus.vn
Source: https://www.vietnamplus.vn/du-lich-nong-nghiep-nong-thon-xu-huong-dang-duoc-ua-chuong-post992486.vnp
