Bring OCOP products closer to consumers

Many typical OCOP products of the province are displayed, making it easy for consumers and tourists to choose.

(VLO) Product display and introduction point (SP) OCOP not only helps businesses and subjects have the opportunity to promote products and expand consumption markets, but also creates favorable conditions for consumers and customers. easy access to tourist attractions with specific, quality products of clear origin.

OCOP products- travel gifts

In order to promote the production of typical products, promote the consumption of existing OCOP products, potential products and advantages of the province, the Department of Agriculture and Rural Development, the Department of Culture, Sports and Tourism and the Department of Industry and Trade have coordinated Coordinating to support the display, introduction and sale of OCOP products at the waiting room of the Provincial Passenger Wharf (Ward 9, Vinh Long City), the Memorial of Prime Minister Vo Van Kiet (Vung Liem Town) and the coconut house CocoHome (Hoa Ninh commune, Long Ho district).

At the display points, many products and products of the province's OCOP products were introduced and interested by visitors and consumers, such as: sponge cake, ginseng flower tea, ginger tea, spring rolls, spring rolls, and dried sweet potatoes. , Binh Hoa Phuoc rambutan, clean melon…

Rambutan is An Binh Island

According to many businesses, the point of introduction to display OCOP products is not only a place to trade, connect and bring products directly to consumers, but also help consumers understand, trust, help products maintain the market, solve problems. decide the consumption stage, promote tourism promotion associated with the connection of domestic and foreign supply and demand.

Participating in the display of products at the waiting room at the provincial passenger terminal, Ms. Nguyen Thi Doan Tran, a member of the Board of Directors of SomoFarm Cuu Long (Cai Nhum TT, Mang Thit district) said: Meeting OCOP standards is a guarantee for the quality of products of the company. DN.

This provides a great opportunity to improve the reputation of product quality, persuade partners to cooperate as well as consumers to buy.

In addition, over the past time, OCOP subjects have also received a lot of support in connecting trade, promoting trade, and promoting products.

Typically, the program of opening the display and selling point of OCOP products at 3 "prime" locations of the province. This is an extremely important and necessary factor to help businesses bring quality products with local characteristics closer to consumers.

Meanwhile, Ms. Nguyen Thi Mai - Director of Dong Phat Food Co., Ltd (Tan Binh commune, Binh Tan district) also excitedly said: "The SP OCOP exhibition point is held very meaningfully for businesses. Enterprises can promote and bring their prestigious and quality products closer to consumers.

Choosing to buy products as gifts for relatives, Ms. Phan Thanh Nhan (Ho Chi Minh City) said: “I have visited Vinh Long many times and this time was able to easily choose to buy OCOP products at the showroom of the company. waiting home as gifts for family and friends.

I see a variety of products, designs, beautiful packaging, full of information, so I feel secure. Hopefully, Vinh Long will have more OCOP selling points for tourists to conveniently find and choose."

Continue to develop the showcase

According to the functional sector, besides practical benefits for OCOP subjects, the organization of places to display and sell OCOP products is also a solution to contribute to the development of tourism economy for the province, the "key". to promote local economic development.

Mr. Le Van Dung - Deputy Director of the Provincial Department of Agriculture and Rural Development said: Over the past time, the functional branches of the province have cooperated and actively supported OCOP subjects to carry out trade promotion and advertising. SP, branding, SP brand; participate in fairs, e-commerce trading floors inside and outside the province...

Along with the opening of showrooms and selling products, OCOP will help businesses and subjects develop products, and at the same time associate with the development of local tourism. In the coming time, the functional sector will continue to open more display points, introduce SP OCOP in districts, towns and at some hotels in the province.

Mr. Nguyen Van Liet - Vice Chairman of the Provincial People's Committee said that the One Commune One Product Program was on the right track.

This is a practical and effective solution, helping to promote economic development, create added value for advantageous agricultural products, promote economic restructuring, and raise people's income through the development of products and services with advantages in localities.

Displaying goods at tourist destinations is an opportunity for businesses to expand their consumption markets.

In addition, OCOP products have progress in quality, diversity in designs and packaging, ensuring regulations on labeling and product traceability.

However, the OCOP Program also has a number of limitations, such as: OCOP products have not yet met the requirements of customers, and some OCOP subjects have limited research and development capacity for products that have not yet applied advanced technology. go into production; capacity in trade promotion and product promotion is still weak….

“Products with OCOP certification are a “stepping stone” for businesses and subjects to do more methodical, scientific and progressive business. Therefore, businesses and subjects need to actively improve product quality, pay attention to invest in product designs and packaging, have a long-term business development strategy to gradually expand consumption markets, strengthen more more link production along the value chain.

In addition, in the coming time, relevant units need to strengthen propaganda, encourage, facilitate and support enterprises and OCOP subjects to exploit their potentials and advantages to promote production organizations. expand market, improve product value.

At the same time, it is necessary to strengthen information about specialty products, especially tourism promotion programs…” - Mr. Nguyen Van Liet said.

Post, photo: MY TEA