The program is organized to promote the traditional cultural value of brocade weaving - a unique heritage, occupying an important position in the daily life and culture of the Vietnamese ethnic community in general and Dak Lak province in particular.

Through the performance, costumes woven from cotton and linen combined with natural dyes and unique patterns on brocade fabric will tell cultural stories, reflecting the spiritual life and beliefs of the Vietnamese ethnic communities living in all regions of the country.

With the theme “The beauty of the high mountains”, the brocade fashion show has a special meaning, being one of the practical and meaningful activities to celebrate the 135th anniversary of President Ho Chi Minh’s birthday (May 19, 1890 - May 19, 2025). The program will honor the beauty of brocade of ethnic groups, contributing to promoting the cultural image of Dak Lak to domestic and international friends; arousing the spirit of national pride and self-esteem of the ethnic groups in the Central Highlands and encouraging the development of cultural industry associated with tourism according to the socio-economic development strategy of Dak Lak province.