E-commerce marketplace

The e-commerce fair will take place from July 3-5 at Song Hoai Square (Hoi An Ward). The event will feature approximately 80 booths, including areas showcasing e-commerce solutions, technology, and online payments; a digital transformation and AI experience space; an exhibition area for OCOP products and regional specialties; and a food court.

The event also includes various activities such as: livestream sessions promoting OCOP products, specialties of Da Nang and other provinces and cities on the TikTok platform; workshops training businesses, households and students on livestream sales skills; and folk culture and arts programs for visitors.

The program, jointly organized by the Ministry of Industry and Trade and the People's Committee of Da Nang City, aims to promote OCOP products and typical rural industrial products with regional characteristics; while also promoting the application of e-commerce, cashless payments, and digital transformation in production and business activities.

The market takes place during the city's hosting of the Da Nang International Fireworks Festival (DIFF) 2026, contributing to a vibrant atmosphere, stimulating shopping, and serving both local residents and domestic and international tourists.