Ninh Binh Tourism Week 2025 will recreate and enhance that beauty with a series of rich activities, designed as a journey of discovery connecting nature - people - indigenous culture.

From the opening art program to the fashion show with the theme “Heritage for Life”, each activity is invested to express the intersection between tradition and modernity, between cultural depth and contemporary creative language.

The event space will come alive with a colorful walking street, where visitors can admire and experience OCOP products, traditional handicrafts, and feel the creative working spirit and cultural identity of Ninh Binh people.

In addition, there is the art photo exhibition “Tam Coc - Trang An Golden Season”, bringing an artistic perspective on the magical beauty of nature; along with a series of folk art performances such as water puppetry, Cheo singing, Xam singing, and folk songs from three regions.

The community folk dance festival, cultural festival and “Culinary quintessence of the ancient capital” contest will be an opportunity for tourists and locals to immerse themselves in the festival atmosphere, living in a unique, close and warm cultural space.

In particular, Ninh Binh also organizes a survey program, introducing new tourism products, creating conditions for businesses, media agencies and tourists to explore more of Ninh Binh's untapped potential, from community tourism, agricultural tourism, to spiritual tourism, resorts...

Coming to Ninh Binh in the ripe rice season, visitors can not only enjoy the wild and majestic nature, immerse themselves in the peaceful countryside scenery, unique festival activities on the river, but also experience rice farming with the gentle and hospitable farmers.

It is expected that there will be about 500,000 tourists coming to Ninh Binh Tourism Week in 2025, an increase of 75% compared to 2024, including about 65,000 international visitors. Revenue is estimated at over 800 billion VND. This is considered a golden opportunity for destinations, restaurants, hotels, and resorts to renovate facilities, train human resources, upgrade and renew products to meet the rich and diverse needs of customers. A typical example is Athena Premier resort with the advantage of being located near Tam Coc - Bich Dong tourist area, modern design, in harmony with nature, promising to bring satisfaction to all visitors, especially the high-end and international segment.

The opening ceremony of Ninh Binh Tourism Week 2025 will take place at 1:30 p.m. on May 23, 2025 at Hang 2 area, Tam Coc tourist route, Ninh Hai commune, Hoa Lu city...

Ninh Binh Tourism Week 2025 is organized to introduce and promote the unique, attractive features and outstanding values ​​of the province's tourism resources, especially the value of the World Cultural and Natural Heritage Trang An Scenic Landscape Complex. Propagating, promoting and introducing Ninh Binh's tourism products and services to domestic and international tourists, while continuing to affirm the brand and position of Ninh Binh tourism as a unique, safe, friendly, quality and attractive destination.