The opening ceremony of Ha Nam Culture and Tourism Week 2025 and the art program "Brilliant Ha Nam" will take place at 8:10 p.m. on May 10 at the Festival Park Square, Lam Ha Ward, Phu Ly City.

Ha Nam Culture and Tourism Week 2025 is an opportunity for Ha Nam tourism to affirm its attractive destination brand such as: "World's leading local cultural destination", "Asia's leading emerging tourist destination"... with many outstanding values ​​in terms of landscape, aesthetics, history, culture, along with the friendliness and hospitality of local people.

Activities taking place during the Culture and Tourism Week 2025 include: the opening ceremony and the art program "Brilliant Ha Nam"; fireworks display to celebrate the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025); Hosting the World Trilathon Cup and the National Trilathon Championship in 2025; Organizing the Ha Nam Provincial Tourism Development Investment Promotion Conference in 2025; Organizing the "Brilliant Summer" Street Carnival in 2025; Thematic exhibition "Ha Nam through history" and "Quintessence of Ha Nam antiques", welcoming the success of the Party Congresses at all levels and the 135th anniversary of the establishment of Ha Nam province; Scientific workshop on promoting the value of cultural heritage in the hometown of writer Nam Cao associated with sustainable tourism development on the occasion of the 110th anniversary of the birth of writer and martyr Nam Cao (October 29, 1915 - October 29, 2025); Workshop on the model of "Developing rural tourism associated with experiencing traditional craft villages in Ha Nam province"...

Ha Nam Culture and Tourism Week 2025, the Provincial People's Committee will receive the Prime Minister's Decisions on the recognition of 03 National Treasures and 02 National Monuments. This is an important event to honor the cultural and historical heritage values ​​of the province.

Next is the elaborately staged art program, consisting of 3 chapters: Chapter 1: "Ha Nam mountains and rivers" brings viewers back to the cultural and historical roots through images imbued with traditional identity; Chapter 2: "Contemporary breath" shows a Ha Nam that is changing strongly with new vitality, dynamism and creativity; Chapter 3: "Future pulse - Ha Nam shines and spreads" conveys the aspiration to reach the future, affirming the new position and stature of the land with great potential. The program has the participation of many famous artists such as: Meritorious Artist Minh Phuong, Meritorious Artist Dang Duong, Meritorious Artist Viet Hoan; singers Tung Duong, Le Anh Dung, Duong Hoang Yen, Ha An Huy, Vicky Nhung, Oplus music group... creating elaborate, unique and emotional performances.

The purpose of Ha Nam Culture and Tourism Week 2025 is to introduce, promote, and attract tourists and investors to Ha Nam.

At the same time, promote tourism "Ha Nam - The world's leading cultural destination " to raise awareness and responsibility of all levels, sectors and people in preserving and promoting national cultural identity and natural resources for tourism development. Thereby, continue to expand development linkages.

This is an important highlight, honoring the quintessence of Northern culture, connecting famous tangible and intangible cultural heritages in the locality, contributing to making the land of "Doi mountain and Chau river" an attractive tourist destination.

Ha Nam tourism in 2025 also creates opportunities for travel businesses to learn, expand the market, build attractive tours and routes to introduce to tourists and attract investors to learn, exploit, and invest in tourism development in Ha Nam.