Change for a fresher look.
Many production companies have failed to maintain the appeal of game shows and singing competitions when starting subsequent seasons, which is why these programs have been absent for a long time. Therefore, currently, production teams have to come up with all sorts of ways to change the programs and bring a fresh perspective to retain fans.
The masked contestants in episode 4 of Masked Singer.
Vietnam Idol season 8 returns after a 7-year hiatus with a new format. The Voice Vietnam, after more than 3 years, has also completed its preliminary rounds and is preparing for filming. The Masked Singer, after its hugely successful first season, is returning this August. The show "Beautiful Women Riding the Waves," licensed from China, will air in October and has finalized its list of 30 female artists, with the first four announced being: overseas singer Thu Phuong, singer Uyen Linh, actress Ninh Duong Lan Ngoc, and model Ha Kino. MC Anh Tuan, actor Quoc Truong, and model Lam Bao Chau will host the program…
Vietnam Idol 2023 has aired 8 episodes and has not disappointed viewers, possessing all the elements that make a reality TV singing talent show a success, a brand already well-loved and popular. While the goal in previous years was to find "from zero to hero," this year's goal is "to find the next generation of Vietnamese music idols"—aiming for modern musical thinking and integration with the global music scene. After a period of numerous competitions where finding contestants felt like "searching for a needle in a haystack" with the same faces appearing repeatedly, Vietnam Idol chose the right timing, resulting in hundreds of millions of views for keywords related to the show and judges on YouTube and TikTok. Contestants chose youthful, trendy songs for their performances, creating highlights by combining genres such as R&B, rap, and beatbox. Director Quang Dung, a judge on Vietnam Idol 2023, said: "With many voices that have their own personality and style, bringing fresh energy, I believe this will be a very exciting season."
Judge My Tam searches for singing talent at Vietnam Idol 2023.
Audiences are also praising the vocals and emotionally rich arrangements of the bands at Masked Singer 2023 for bringing a fresh flavor to familiar songs, helping the show consistently rank in the top trending on YouTube. Many viewers believe that Masked Singer season 2 attracts the public because it brings together impressive vocalists, both technically and emotionally, as well as the elaborately designed stage and mascot (mask) costumes. The performance of Voi Bản Đôn with the song "Tomorrow They'll Get Married" went viral, being widely shared on social media platforms. Explosive performances and surprising mask-revealing moments await fans in upcoming episodes...
Meanwhile, Rap Viet season 3 also attracted the audience's attention.
A launching pad for talented singers to shine.
From an organizational standpoint, current singing talent search game shows on television are receiving much praise for creating a genuine musical space where young talents have the opportunity to showcase their talents and perform freely, rather than facing the pressure of competition.
With the meticulousness of the Vietnam Idol 2023 judging panel, the audience has the right to expect the emergence of new voices in the near future, and names like Ha Minh, Lam Phuc, Ha An Huy, Pia Linh, Ho Vo Thanh Thao, Thanh Dat, Thanh Hien… are showing themselves to be the next generation of singers worth anticipating. Ms. Huynh Thanh Tuyen, Deputy General Director of Cat Tien Sa Company, said that to become the champion, a candidate must meet four criteria: comprehensive musical ability, stage presence, building a personal brand on social media platforms, and having a large fan base.
Rap Viet Season 3 also showcased many talented contestants, including rap voices that resonated with the market such as Rhyde, Phap Kieu, and Double2T... Double2T (real name Bui Xuan Truong) in particular delivered rap performances with a strong personal touch, incorporating folk elements of ethnic groups from the mountainous regions into his acts, such as using Then singing styles and the sound of the Tinh lute. According to judge JustaTee, Double2T has high recognition among the audience with his image as a "cool mountain guy" and "mountain rapping guy," having previously created a phenomenon in the Vietnamese music scene with his song "À lôi," released last July, which garnered attention from young people on social media platforms.
In Masked Singer, although the contestants are all seasoned singers, the competition has given many previously unknown voices the chance to shine and achieve success, such as O Sen - Ngoc Mai, Deer God - Mai Tien Dung, Lady May - Myra Tran, and Cat Noble - Ha Nhi... This year, with the selection of mostly young singers, the voices behind masks like Elephant of Buon Don, Hippo Happy, Bee Baby, Unicorn, Cherry Mouse, Crystal Jellyfish… whose talent has been proven through their performances, are very likely to become more famous and will be "hot" names in new music programs after the competition ends.
Musician Huy Tuan affirmed: "Current singing programs and competitions are moving in a completely positive direction to suit the new era and the new tastes of the public, with the sole goal of finding true musical talents." It can be said that current game shows and singing competitions must fulfill the task of finding deserving talents, becoming a launching pad for their future careers, only then can they become quality brands and maintain a firm foothold with the audience.
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