Vinamilk's brand value has reached $3 billion.

Brand Finance has just announced the ranking of the 100 most valuable brands in Vietnam in 2023. Vinamilk is valued at $3 billion, a 6% increase compared to 2022 ($2.8 billion), leading the Top 10 brands with high sustainability.

Continuously innovate and invest to increase value.

Brand Finance (based in the UK), a world- leading brand valuation organization, in collaboration with Mibrand Vietnam, announced the ranking of the 100 most valuable brands in Vietnam, with the theme "Green Development - The Right Approach for Vietnamese Brands". This event not only honored the most valuable brands in Vietnam but also shared in-depth insights into the green transformation trends of brands in Vietnam and around the world.

This year, Vinamilk impressively recorded an increase in brand value from over US$2.8 billion in 2022 to US$3 billion, continuing to be the most valuable food brand in the Top 100. Vinamilk's continuous increase in value from 2020 to the present demonstrates the strong inherent potential of a brand with nearly 50 years of development history, even during a challenging period. According to Brand Finance, Vinamilk also moved up one rank compared to 2022 in Vietnam this year and continues to be the "6th largest dairy brand in the world".

Ms. Bui Thi Huong - CEO, representing Vinamilk, receives the certificates from Brand Finance - Photo: Mibrand

This result stems from the company's significant transformation in many aspects over the past period. For example, Vinamilk recently launched its new brand identity. This event made a significant impact on consumers with its new positioning – Vinamilk is not just milk, but also a diverse range of food products; not just health and nutrition, but also spiritual well-being. Vinamilk's new brand positioning strategy conveys the spirit of "Boldness, Determination, Always Being Yourself," and was meticulously developed, collaborating with over 55 leading international and Vietnamese experts for more than a year.

Vinamilk's brand value has continuously increased over the years.

It is understood that this brand redesign is just one link in the company's overall five-year strategy, which includes many comprehensive transformations, especially digital transformation across all sectors, to reach consumers faster and more effectively. This will not only help Vinamilk increase its brand value but also improve its business and management efficiency.

Enhancing “Green Value” for Sustainable Brands

This year, for the first time, Brand Finance announced its Top 10 ranking of most sustainable brands. Vinamilk, recognized as the most popular and sustainable brand in Vietnam, on par with other dairy and food brands worldwide, topped the list and was the only representative from the food industry in the Top 10. “Sustainability is becoming a crucial trend. Vinamilk is driving sustainable development in the food industry, accurately addressing the needs of consumers who are increasingly conscious in their food choices. As a result, they remain the most popular brand among Vietnamese people,” said Alex Haigh, Managing Director for Asia Pacific at Brand Finance.

Vinamilk is the only representative from the food industry in the Top 10 most sustainable brands.

Participating in the forum "Green Development - The Right Approach for Vietnamese Brands" within the framework of the event, Ms. Bui Thi Huong - Director of Human Resources, Administration & External Relations at Vinamilk, emphasized: "Sustainable development is at the core of improving the quality of life, health of people and preserving valuable resources for future generations. Vinamilk focuses on achieving that goal through providing high-quality products, developing green elements, and actively participating in activities for the environment and the community."

A representative from Vinamilk (second from the right) shares at a panel discussion about Vinamilk's journey of "greening" and "rejuvenating" its brand - Photo: Mibrand

A representative from Brand Finance added that, through its sustainability initiatives, Vinamilk has effectively created a strong awareness of sustainability commitment among stakeholders, as evidenced by its highest SPS (Sustainability Perceptions Score).

“This is the result of the brand proactively promoting and clearly communicating its initiatives and commitments. All of that effort has helped Vinamilk increase its brand value,” said Mr. Alex Haigh. At the seminar, experts also noted that sustainable development, green development, circular economy, and Net Zero are global trends. Moving towards a green economy is seen as an investment that yields added value in the medium and long term.

Mr. Nguyen Viet Dung, General Director of Bureau Veritas Vietnam, shared his views on Vinamilk as a prime example of a pioneering enterprise with Net Zero in Vietnam.

In reality, more and more consumers value businesses that practice sustainable development and are willing to pay for "green" products. When participating in the international market in the context of integration, businesses that meet many sustainable development standards will have a significant advantage because more and more markets are building "green barriers" for imported goods, and the market also has a higher regard for brands that prioritize sustainable development.

PV

Source: https://baohatinh.vn/dau-tu/gia-tri-thuong-hieu-vinamilk-dat-moc-3-ty-usd/253138.htm