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Hung Thinh "grew up" with motorbikes.

Hoping to "grow" further from that space, Hung Thinh Binh Thuan Co., Ltd. has planned to open more motorcycle stores in the Phan Thiet area.

Báo Lâm ĐồngBáo Lâm Đồng10/02/2026

gen-h-cua-hang-xe-may-hung-thinh-tai-xa-luong-son.jpg
Hung Thinh Motorcycle Shop in Luong Son Commune

Bringing new car models to rural areas.

With the Lunar New Year shopping season underway, especially for motorcycles, people in rural areas always choose to buy early so their bikes have enough time to run smoothly during the holiday. Therefore, these days, the Hung Thinh motorcycle shops in Bac Binh and Tuy Phong (formerly) are busier than usual. Over 20 different models from famous brands are available at the shops, with varying prices and promotional programs. People have many opportunities to choose their preferred model, and even if the price is higher than their budget, it's not difficult because the shops buy back used motorcycles through a trade-in program.

These used motorcycles are repaired, refurbished, and resold by the technical team at Hung Thinh Motorcycle Shop to those who need them. Because they care about the diverse needs of people in rural areas and always bring in new models, Hung Thinh Motorcycle Shop always attracts customers, especially the main store in Luong Son commune. Even models with prices seemingly only suitable for city dwellers are available at the shop.

According to Hung Thinh Binh Thuan Co., Ltd., the decision to diversify products, even rare and unique items, is to increase choices, sometimes just to please buyers, but above all, to encourage rural residents to access and use them. The story of Hung Thinh bringing electric vehicles to rural areas is a prime example. More than five years ago, when electric vehicles were still very unfamiliar to Luong Son district, Hung Thinh Binh Thuan Co., Ltd. introduced them for sale to create a unique selling point. They dedicated a store specifically for electric vehicles with the catchy name: Hung Thinh Electric Vehicle World . However, sales were slow for 2-3 years. But in 2023, with increased awareness of electric vehicles and the growing environmental protection movement among the population, the store's electric vehicles began selling well and have continued to do so ever since. Customers mainly buy them for their children, who are middle and high school students. Meanwhile, electric motorcycles are also starting to become a popular choice for many customers, especially in the context of fluctuating gasoline prices.

Electric bicycles at Hung Thinh Electric Vehicle World
Electric bicycle products at Hung Thinh Electric Bicycle World

Spreading the Hung Thinh motorcycle brand

Starting with a single motorcycle shop in Luong Son about 20 years ago, Hung Thinh Binh Thuan Co., Ltd. opened three more shops in Cho Lau (Bac Binh commune), Phan Ri (Phan Ri Cua commune), and Lac Tri (Lien Huong commune) consecutively in 2021, 2022, and 2023. This was a period of rapid development for the old town of Luong Son, evidenced by the bustling commercial activity, especially along National Highway 1A, the section passing through the area, and connecting routes such as National Highway 28B, Luong Son - Hoa Thang, and the famous Mui Ne tourist area. During that time, not only Luong Son but also other rural areas in the southeastern part of the province experienced agricultural prosperity thanks to rising agricultural product prices, especially the prices of rice and dragon fruit, which were at times very high.

Therefore, it's easy to understand why the consecutive opening of three Hung Thinh store branches in these three communes has yielded good results. With the customer attraction methods mentioned above, on average, Hung Thinh's motorcycle stores sell a total of 800 motorcycles of all types each month; the main store in Luong Son alone accounts for about 400 motorcycles.

This reflects the accumulated internal strength from the main store and also shows that the Luong Son area, after merging with Song Binh commune, holds significant potential for urbanization. This includes the operation of two industrial zones/clusters both named Song Binh, and the implementation of six key provincial and commune projects, including the Luong Son urban transportation system project… All of this opens up a vast space for development.

A wide variety of motorcycle models are available at Hung Thinh Motorcycle Shop - Luong Son.
A wide variety of motorbike models are available at Hung Thinh Motorbike Shop, Luong Son Commune.

Hoping to "grow" further from that area, the leadership of Hung Thinh Binh Thuan Co., Ltd. stated that they have planned to open more motorcycle stores in the Phan Thiet area. In fact, although there isn't a store there yet, for the past few years, residents in Phan Thiet, Ham Thuan Bac, and Ham Thuan Nam (formerly) have been ordering motorcycles from Hung Thinh stores through promotional programs posted by the company on Facebook. Accordingly, the company delivers the motorcycles directly to customers' homes, completing all necessary procedures to get the vehicles on the road. The company also deploys staff in these areas to ensure after-sales service.

Because it's so convenient and the bikes are cheaper by 500,000 to 1 million VND per bike, these distant sales transactions continue to take place. That's why Hung Thinh Motorcycles opened a store in the Phan Thiet area to provide maintenance and servicing for customers, expanding its market and continuing the journey of spreading the Hung Thinh Motorcycle brand…

Hung Thinh Binh Thuan Co., Ltd. is currently a dealer for four motorcycle brands: Honda, Suzuki, Yamaha, and SYM.

Hung Thinh motorcycle shop in Luong Son commune, Lam Dong province.

There are 3 branches: Hung Thinh Motorcycle Store in 3 communes: Bac Binh, Phan Ri Cua and Lien Huong.

Phone number: 19000041

https://www.facebook.com/HEADHUNGTHINHH/?locale=vi_VN

Source: https://baolamdong.vn/hung-thinh-lon-len-cung-xe-may-421757.html


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