The iPhone 15 could help Apple dethrone Samsung.

According to PhoneArena , Apple typically has the best smartphone sales in the fourth quarter, with the launch of its new iPhone line. However, when considering overall annual sales, Samsung has always been the leader. But if the new report is accurate, the arrival of the iPhone 15 will cause Samsung to lose this crown to Apple for the first time.

Apple is threatening Samsung's number one position in the smartphone market.

The latest report from analytics firm TrendForce shows that the smartphone market remains in a difficult situation, with sales down 6.6% to 272 million units in Q2 2023, making it the worst quarter in 10 years. This means that the easing of Covid-19 restrictions in China has not significantly helped to recover demand, and the Indian market has not been the "savior" as expected. Furthermore, consumers are being more cautious in their spending habits due to the gloomy economic conditions.

Although Apple typically weathers downturns better than other Android phone manufacturers, the company still saw a 21.2% decrease compared to the previous quarter and only shipped 42 million iPhones in Q2. Q2 2023 can be considered Apple's worst quarter in terms of iPhone shipments.

Things will improve for Apple after the official launch of the iPhone 15 series on September 12th. TrendForce suggests that if the upcoming iPhone 15 series performs better than expected, Apple could become the number one smartphone manufacturer in terms of sales for a year – something that has never happened before.

Apple still ranks behind Samsung, but that could change in Q4 2023.

This would be a major blow to Samsung's position as the number one in market share. Samsung has been trying to maintain its position, however, the Galaxy S23 series is showing signs of cooling down and sales of the Galaxy Z Fold5/Z Flip5 are not as high as those of regular phones.

TrendForce's estimate closely matches IDC's earlier prediction, which stated that the overall smartphone market would decline by 4.7% in 2023, while iPhone sales would increase by 1.1%. IDC also indicated that, despite the extended replacement cycle, consumers are still willing to pay more for iPhones, which benefits Apple amid expectations of price increases for the iPhone 15 series, at least for the Pro models.

Source link: https://thanhnien.vn/iphone-15-co-the-giup-apple-soan-ngoi-samsung-185230905144437812.htm