According to PhoneArena , Apple is usually the company with the best smartphone sales in the fourth quarter, with the launch of its new iPhone line. But when it comes to overall sales for the year, Samsung is always the leader. But if the new report is accurate, the arrival of the iPhone 15 will cause Samsung to lose this crown to Apple for the first time.
Apple is threatening Samsung's No. 1 position in the smartphone market
The latest report from TrendForce, an analyst firm, shows that the smartphone market is still in dire straits, with sales falling 6.6% to 272 million units in the second quarter of 2023, making it the worst quarter in 10 years. This means that the easing of Covid-19 restrictions in China has not helped much in the recovery of demand and the Indian market is unlikely to be the "savior" as expected. In addition, consumers are also more cautious in their spending habits due to the gloomy economic conditions.
While Apple typically weathers downturns better than other Android phone makers, the company still saw a 21.2% decline from the previous quarter and shipped just 42 million iPhones in Q2. Q2 2023 could be considered Apple's worst quarter in terms of iPhone shipments.
Things will improve for Apple after the iPhone 15 series is officially launched on September 12. TrendForce said that if the upcoming iPhone 15 series has better sales than expected, Apple could become the number one smartphone manufacturer in terms of sales in a year - something that has never happened before.
Apple still ranks behind Samsung, but things could change in Q4 2023
That would be a huge blow to Samsung's position as the number one market share company. Samsung has been trying to hold on to its position, but the Galaxy S23 series is showing signs of cooling off and sales of the Galaxy Z Fold5/Z Flip5 are not as high as those of regular phones.
TrendForce's estimate is close to IDC's previous forecast, which said the overall smartphone market would shrink by 4.7% in 2023, while iPhone sales would increase by 1.1%. IDC also said that despite lengthening replacement cycles, consumers are still willing to pay more for iPhones, which benefits Apple given the expected price hikes for the iPhone 15 series, at least for the Pro models.
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