KOLs participate in promoting tourism in Thanh Hoa province.

On the morning of June 9th, the Thanh Hoa Exhibition and Tourism Promotion Center held a presentation of the communication program "Review 0đ - Spreading the Values of Thanh Hoa 2026," initiated by KOL Nguyen Quang Thanh - administrator of the "Returning to Thanh Hoa" channel.

Báo Thanh Hóa•09/06/2026

The Organizing Committee launched the communication program "Review for 0 VND - Spreading the Values of Thanh Hoa Province 2026".

The program is implemented to enhance the promotion of Thanh Hoa's tourism image and brand on digital platforms; to leverage the role of the content creation community in tourism promotion and marketing; and to introduce outstanding values related to the province's history, culture, tourism resources, cuisine , traditional crafts, OCOP products, and other distinctive tourism products.

KOLs participate in promoting tourism in Thanh Hoa province.

The clips posted by Team Nguyen Quang Thanh on the TikTok channel "Ve Xu Thanh" (Returning to Thanh Hoa) have attracted hundreds of thousands of views.

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According to the plan, from June 15th to July 10th, 2026, Team Nguyen Quang Thanh, along with the ecosystem of media channels such as "Returning to Thanh Hoa", "Nguyen Quang Thanh - Thanh Hoa", "Review of Thanh Hoa", "Thanh Hoa Cuisine", and satellite channels, will conduct surveys, film, produce, and release at least 100 video clips promoting Thanh Hoa tourism with the message "Free Review - Spreading the Values of Thanh Hoa".

After the program concludes, the production team will hand over high-quality video clips and other materials to the Thanh Hoa Tourism Exhibition and Promotion Center to support the promotion and advertising of Thanh Hoa tourism in the future.

KOLs participate in promoting tourism in Thanh Hoa province.

Representatives from the Thanh Hoa Tourism Exhibition and Promotion Center and KOL Nguyen Quang Thanh signed a memorandum of understanding.

Representatives from the Thanh Hoa Department of Culture, Sports and Tourism acknowledged and highly appreciated the sense of responsibility and dedication of Team Nguyen Quang Thanh and the content creators in accompanying the local tourism promotion efforts.

In the context of tourism promotion shifting strongly towards the digital environment, the participation of KOLs, KOCs, and content creators is expected to contribute to spreading the image of Thanh Hoa as a destination in a more intimate, authentic, and effective way, bringing the cultural and tourism values of Thanh Hoa to a wide range of domestic and international tourists.

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