The agreement on tourism development cooperation between Ho Chi Minh City and 13 provinces in the Mekong Delta for the period 2015-2020 was signed in December 2019. This move aims to strengthen the connection, support, and close coordination among localities; and to leverage the competitive advantages of each locality in building tourism products and brands.
In the first six months of 2020, although the tourism industry was severely affected by the Covid-19 pandemic, under the guidance of provincial and city leaders and with the smooth and close coordination between the Departments of Culture, Sports and Tourism/Departments of Tourism of the provinces and cities in the linkage, the contents of the signed regional agreement were implemented. This focused on building a coordination mechanism between provinces and cities, developing action plans to implement the agreement's contents, developing regional tourism products, and training human resources, achieving some results. A highlight was the organization of the conference connecting Ho Chi Minh City and the Mekong Delta provinces and cities in 2020 to stimulate domestic tourism to the 13 Mekong Delta provinces and cities in the last six months of 2020 with three interconnected tourism programs: "The Alluvial Roads," "Colors of the Border Region," and "Picturesque Landscapes."
During the two non-transit months of the first six months of the year, five major businesses in the region successfully launched new tour programs, attracting 50,000 tourists from Ho Chi Minh City to the Mekong Delta. Tourists stayed longer in some provinces and cities. The collaboration also helped attract tourists from the North and Central regions to the Mekong Delta; and coordinated the organization of training courses for 80 business representatives and government officials from 14 localities on developing local tourism products and managing small hotels and homestays.
In addition, the promotion and marketing of tourism images of the 13 provinces and cities have been strengthened through online information channels, including the electronic portals of the Departments of Culture, Sports and Tourism/Departments of Tourism of the 14 provinces and cities; on the fanpages of Ho Chi Minh City Tourism (in Vietnamese and English); and on the Tourism Magazine of the Ho Chi Minh City Department of Tourism.
Mr. Bui Ta Hoang Vu, Director of the Ho Chi Minh City Department of Tourism, stated: “To implement Plan No. 840/KH of the Ho Chi Minh City People's Committee in March 2020 on linking and cooperating in tourism development between Ho Chi Minh City and 13 provinces and cities in the Mekong Delta, in the last six months of the year, Ho Chi Minh City has coordinated with relevant units to promote domestic tourism to the region.”
According to Mr. Duong Tan Hien, Vice Chairman of the People's Committee of Can Tho City, the Mekong Delta has rich and diverse tourism resources, identified as one of the seven tourism regions of the country. It offers a wide variety of tourism products such as: beach and island tourism, urban riverine ecotourism, MICE (Meetings, Incentives, Conferences, Exhibitions) tourism, cultural tourism, and community tourism. In recent years, the provinces and cities involved have viewed tourism as a comprehensive economic sector requiring inter-sectoral, inter-regional, and highly socialized cooperation. Therefore, cooperation in tourism development plays a crucial role in diversifying destinations and connecting inter-regional and international tourism tours.
Enhancing the overall tourism brand value
At the conference summarizing the first six months of the cooperation agreement on tourism development between Ho Chi Minh City and the Mekong Delta, representatives from 14 provinces and cities discussed and agreed on the implementation of several key contents for the last six months of 2020. These included focusing on building a common tourism brand identity to promote tourism in Ho Chi Minh City and the 13 provinces and cities of the Mekong Delta. In addition, the localities also conducted surveys of three tourism routes connecting Ho Chi Minh City and the 13 provinces and cities of the Mekong Delta, and held discussions to improve tourism products and services to connect with travel businesses; organized a conference to introduce and promote tourism in Ho Chi Minh City and the 13 provinces and cities of the Mekong Delta within the framework of the Ho Chi Minh City Tourism Festival 2020, scheduled from July 16-19, 2020; and built a joint booth to promote tourism in Ho Chi Minh City and the 13 provinces and cities of the Mekong Delta. Collaborate in producing a joint tourism promotional film for Ho Chi Minh City and 13 provinces and cities in the Mekong Delta, focusing on regional tourism development and launching a campaign to disseminate the official regional tourism promotional film to key domestic and international markets.
In addition, 10 out of 13 provinces and cities in the Mekong Delta (including Dong Thap) have submitted lists of participating destinations offering discounts ranging from 10% to 100%, depending on the location. Based on this, tourism businesses in Ho Chi Minh City have developed 52 tourism stimulus programs from Ho Chi Minh City to the Mekong Delta provinces and cities. All of these programs are offered and publicly advertised on Ho Chi Minh City's tourism stimulus website at www.kichcaudulichtphcm.vn…
According to Mr. Ngo Quang Tuyen, Deputy Director of the Department of Culture, Sports and Tourism of Dong Thap province, to enhance the effectiveness of tourism potential, the department advised the Provincial People's Committee to successfully organize a conference to implement the provincial tourism stimulus program, aiming to encourage people and attract tourists to visit and experience the province's historical sites and tourist destinations in the new normal context after the Covid-19 pandemic. At the same time, they submitted to the Provincial People's Committee regulations on the management, operation, and pilot use of the provincial tourism information portal; several solutions to create a strong transformation for the tourism industry after the period of social distancing due to the Covid-19 pandemic; and increased funding for hiring consultants to develop a tourism development plan for Dong Thap province, giai đoạn 2021-2025, with a vision to 2030…
According to Mr. Nguyen Thanh Phong, Chairman of the People's Committee of Ho Chi Minh City, in the coming time, Ho Chi Minh City will coordinate the organization of a conference to promote and attract tourism investment to Ho Chi Minh City, 13 provinces and cities in the Mekong Delta, and 5 provinces in the Southeast region. Therefore, the tourism development linkage between Ho Chi Minh City and the 13 provinces and cities in the Mekong Delta plays an important role in tourism development, enhancing the socio-economic value of the localities; and at the same time effectively fulfilling the role of focusing on developing domestic tourism in the new normal. It can be seen that the tourism development linkage between Ho Chi Minh City and the provinces and cities in the Mekong Delta also plays a role and has the significance of effectively promoting regional linkages in the Mekong Delta, which is even more valuable for the tourism industry in the South when Ho Chi Minh City has just signed a tourism development linkage agreement with 5 provinces in the Southeast region, connecting two major economic regions in the South, linking two large market regions with nearly 80 million tourists each year.
Source: baodongthap.vn
Source of the article: https://nhipcauthuonghieu.vn/2020/07/12/nang-cao-chuoi-gia-tri-du-lich-vung/
Source: https://kichcaudulichtphcm.vn/nang-cao-chuoi-gia-tri-du-lich-vung-2/
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