Vietnamese artists and fandoms

If in the past, only big singers with a long career and continuous appearances were able to maintain an active fanclub, in the past few years, these "necessary conditions" have gradually changed. Because with technology and increasingly convenient communication methods, connecting, calling and working together among fans is no longer too difficult. Recognizing the strong development of fandom culture, recently the WeChoice Awards 2024 for the first time honored the fan community through the BFF category - Best Fandom Forever.

Food truck given to Chi Pu by fans

A powerful source of encouragement

Along with the success of shows like Chi dep dap gio, Anh trai say hi, Anh trai vu ngan cong gai... is the growth and enthusiasm of artist fandoms. Through behind-the-scenes footage, audiences can easily see images of food trucks (including food, photos, items...) sent by fans to the studio to cheer on their favorite artists. This is so popular that at the 3rd concert of Anh trai say hi took place in Hanoi , almost 30 anh trai had their own food truck. Not only during the program, but also before the concert, photo booths (photo spaces) were also invested in by fandoms to support, to help their idols stand out more...

Recently, "beautiful ladies" such as Kieu Anh, Xuan Nghi, Chau Tuyet Van, Ngoc Phuoc, "talents" such as Soobin Hoang Son, Truong The Vinh... have successfully organized fan meetings (meetings between artists and fans) with a large number of participants. In the award season at the end of last year, the fan community also showed their "strength" when actively participating in voting for programs with idols ( Blue Wave, Golden Apricot... ) leading to very close competition between nominated artists until the last minute.

When idols launch products, fandoms are also willing to spend a lot of money to support the promotion. The most common are "support" projects to make the product's image appear more and more prominently on billboards in famous places such as high-rise buildings, shopping malls... in big cities. Besides, means of transport in the city with the image of the artist are also becoming more and more familiar...

Kandee Fandom supports Trang Phap in promoting her new album in major cities

Impact on artist career

Fans are playing an increasingly important role in the career development of artists. At the end of 2024, while participating in the program Anh trai vu ngan cong gai , singer-songwriter Bui Cong Nam was called by many fans on the Threads platform to change the crew because the old team was not agile. Listening to that, not long after, he founded his own company to make communication and promotion more professional.

In addition, it is also thanks to the fandom that artists' activities and projects for the community and with social significance are spread and supported more strongly. Trang Phap's fandom in 2024 organized and participated in many charity programs. Singer Jun Pham also organized the campaign Draw words, turn hearts into love to help children with congenital heart disease. Previously, the song Cooking rice for children by rapper Den created a big wave, helping disadvantaged children continue to go to school through the program Raising children ...

Fandoms putting artists' images on means of transport is no longer strange.

However, there are also many "seasonal" fandoms that exist for a short time but have a significant impact on the artist's image. For example, audiences love to "pair" famous people together, leading to organizing massive support and cheering activities together, but over time this affects the private lives of the people involved. After the programs, competitions or projects with these artist couples end, the support groups quickly disband and are no longer active.

Source: https://thanhnien.vn/nghe-si-viet-va-fandom-185250210220330672.htm