Some works are reprinted after 15 days.
Notable examples include Thao Trang's novel "25 Degrees Below Zero," which reached 10,000 copies shortly after its release, a rare achievement in the past year. Emma Ha My's horror novel "The Midnight Storytelling Hotline " sold over 800 copies on a single e-commerce site in just one day. Another noteworthy work is " The Class with the Funeral Doesn't Need Attendance" (by Doo Vandenis), which was reprinted just 15 days after its initial release, and has already been reprinted three times within two months.
The aforementioned success was followed by Diep Lam Khanh's *Turning Off the Lights to Listen to Stories from the Underworld* , which was reprinted after only one day. In 2024, this author also released *A Gift from the Underworld* , which had very encouraging sales. Other entertainment writers who received attention last year include Giai Du (*Sue Heaven*) , Thuc Linh (*The Forest of Lamentations*) ...
Notable works of entertainment literature from the past year.
PHOTO: ARCHIVE
In addition, fiction based on historical figures and events has also gained popularity, such as "Như Sơ" by Việt Chi or " Trăng tan đáy nước" by Hoàng Yến… The exploration of folk and traditional elements has also received attention in works like "Cái áo duyên" (Vân Võ), "Giếng độc" (Tống Ngọc), and "Nghiệp chướng " (Trường Lê)…
Sharing his thoughts on this trend with Thanh Nien newspaper, writer Duc Anh, co-founder of Linh Lan Books – a brand with many works that have become phenomena in the past year – said: "The trend of rediscovering history and folk culture has been very strong in recent years. Young readers need a new discourse to replace their old space – a space heavily influenced by foreign entertainment culture. Not only publishing, but also film and media in recent years have been promoting local elements."
Private paths
Writer Duc Anh commented: "It can be said that young Vietnamese authors know how to cater to their readers, find a creative niche that suits them, and possess great enthusiasm. Some have achieved success through various media channels, while others remain quiet, but ultimately, they have all found a 'connection' with readers through the use of Vietnamese cultural elements in their writing. They themselves have inspired the publishing industry a great deal."
Some have achieved success in media channels, while others have remained relatively quiet, but ultimately, they have all found a connection with readers by incorporating Vietnamese cultural elements into their writing. They themselves have inspired the publishing industry significantly.
Writer Duc Anh
Over the past few years, Thao Trang has been a familiar name to young people. She humorously stated that with her frequent appearances, many have suspected she's just a co-author or has a ghostwriter (a hidden main writer). However, Thao Trang explained: "I don't have anyone to co-write with, and I'm not particularly interested in forming writing groups. The reason for the continuous release of so many works is because I've had an extremely long preparation process. When I'm not busy with other work, I always dedicate time to traveling to many places, meeting and interviewing many people to prepare materials for my writing."
Many young authors have built their own personal brands and acquired a substantial readership. For example, Emma Ha My had a fan page before officially releasing her work, documenting stories to interact with readers. Thao Trang also posted chapters of her stories for readers to read before they were printed as books... With the development of many communication channels, the path to close interaction with readers is now easier than ever. That's why most of these writers have their own distinct readership, and their books always receive great support upon release.
The film *The Soul Eater* is adapted from the original novel of the same name by author Thao Trang.
Vietnam encourages US businesses to expand investment in high technology.On the morning of June 26th, at the Government Headquarters, Deputy Prime Minister Ho Quoc Dung received Mr. Jeff Place, Supply Chain Director of Coherent Group (USA). During the meeting, the Deputy Prime Minister affirmed that Vietnam encourages US businesses to expand investment, especially in high-tech, innovation, and semiconductor industries. PHOTO: PRODUCTIONQ
Finally, the resonance from derivative and adapted works is another reason. In the past few years, the horror and supernatural genre has gained significant popularity, including many works whose original scripts are literary works. Notable examples include writers like Thao Trang (Tet in the Village of Hell, The Soul Eater) , Thuc Linh (The Mulberry Contract) , Phan Cuong (Strange Tales of the Ly Dynasty) ... who have been and are currently adapting their works. This helps their books gain attention, giving them a new lease of life since their release. Conversely, this also helps promote their names to new readers.
Speaking about trends in the coming years, writer Duc Anh said: "Trends are always temporary, but I think Vietnamese entertainment literature will continue on its established path. There are still many topics that need to be explored: the quiet figures on the margins of history, the generation gap, the disappearance of many old values, the material civilization of the Vietnamese people… Gradually, readers will also have different aesthetic needs, requiring authors to dare to create a unique spirit. In literature, the spirit is what matters, and we hope readers will always support and follow these works."
Source: https://thanhnien.vn/nguoi-viet-tre-tim-diem-cham-voi-doc-gia-18525011322301974.htm
