The brothers were saved.

One way or another, all the artists participating in the two shows benefited. Some regained their fame after a long period of absence. Many artists made a breakthrough and gained widespread social media presence.

First, there is the case of SOOBI Hoang Son. A year ago, the male singer released a multi-million dollar music video. Heyyy , the opening track of his debut album. SOOBIN heavily promoted it. Heyyy But the product was a resounding failure. Following that, the singer released a music video. If only ... Compared to Heyyy , If only It has better appeal, but its reach is only moderately acceptable.

From the stepping stone of participating in "Brother," the song... If only Unexpectedly, it became a sensation. SOOBIN's album, which had been relatively obscure, suddenly regained attention. After a series of failed music videos, from Beautiful Monster, High Heels arrive Heyyy , finally SOOBIN has another hit song since... The Playah . In a short period of time, the male singer rose strongly, becoming the brightest star of the game show, heading towards explosive growth in the final months of the year.

Neko Lê is another interesting case to mention in this story. Before the game show, Neko wasn't active in music . He rose to fame through reaction videos to music. His other job was livestreaming sales on TikTok.

From the show "Brother," Neko Lê emerged as a singer/rapper and has recently been performing continuously.

SOOBIN has regained popularity thanks to a game show.

Everyone benefits.

Over 10 years ago, music game shows began to flourish with prominent programs such as Sao Mai Diem Hen, The Voice, and Vietnam Idol. Back then, game shows were a place to "polish rough gems," helping potential contestants get a better start in their careers.

Currently, shows like "Beautiful Sister," "Thorns," and "Say Hi" are models where artists, mostly already famous, participate. They form teams, perform together, and support each other. While these game shows do have a competitive element, it's minimal. From this, the "Brother" show creates a shared "benefit pie," propelling everyone forward. Some are "raw gems" who shine thanks to the game show, some are artists past their prime but are brought back into the spotlight, and some are even stars who are now more famous.

The two shows, "Brotherhood," have contrasting criteria for selecting artists. "Say Hi" prioritizes handsome, young, and currently popular faces. "Thorny" mostly features artists over 30, with one commonality: they are all more or less famous in their respective fields.

The success of "Brother Overcoming a Thousand Obstacles" has "saved" almost everyone. Veteran artists of the show such as Phan Dinh Tung, Tuan Hung and Bang Kieu have had their passion for the profession rekindled, turning them into social media phenomena that are just as popular as the current generation of "Gen Z" artists.

The talented group of Jun Phạm, ST Sơn Thạch, Trương Thế Vinh, Đăng Khôi, Cường Seven... seemed to have disappeared from the music scene. Now, thanks to the "Brother" stage, they are all actively involved in music once again. Meanwhile, a series of talented individuals like BB Trần, Neko, Thiên Minh, and Kiên Ứng, who previously had no significant mark in music, have achieved many milestones through music.

The names SOOBIN, Binz, Quoc Thien, Bui Cong Nam, Ha Le, Kay Tran and Rhymastic will benefit the most from the show. This group of artists is at the peak of their careers, actively working before participating in the game show. Thanks to the popularity of "Anh Trai" (Brother), all of their careers have taken off, leading to a busy schedule of shows at the end of the year.

After the show, the brothers will be rivals in the music industry.

The "illusory" halo

The hit show "Brothers Overcoming Thousands of Obstacles," much like the first season of Rap Viet, represents a fresh and unprecedented format. It's a game show that becomes a sensation thanks to the combined fame of all the artists, guests, and a well-planned media strategy. In just a few months of airing, "Brothers" became a recurring theme, creating a habit for viewers to eagerly anticipate each week's broadcast.

Of course, when the game show ends, everyone goes their separate ways, the resonance fades, and the illusory glamour immediately disappears. For "Brotherhood," something unprecedented in the history of Vietnamese game shows happened: organizing a series of concerts after the program. Thanks to this, the "Brotherhood" group had more time to prolong their impact.

But eventually, the hype surrounding game shows will give way to something else, and the old order will be re-established. At that point, it will be crucial for these talented individuals to remain level-headed and determine whether it's right for them to continue pursuing a career in music.

Within the safe confines of a game show, every participating artist can shine. Their entire performances on television are pre-recorded and played back with mastered audio. Many artists with less talent are not scrutinized, as they work in a team where they take turns shouldering the roles.

After a game show, a talent's success depends entirely on their abilities. Some will continue to succeed when they have the opportunity. But others will be criticized for over-reliance on the illusory glamour of game shows.

Recently, Neko Le has sparked controversy with his continuous singing performances. From game shows, Neko Le received negative feedback regarding the quality of his singing, rapping, and stage performance. When he stepped onto the real stage, his live singing and performance abilities became a subject of debate. Many viewers criticized him for "forcing his way through the competition."

From Neko Lê's case, the audience empathized when Tiến Luật announced he would stop singing despite receiving many offers. Tiến Luật said: "The patron saint of the profession illuminates my path, but stepping into another place will bring darkness."

Cuong Seven is another case that shows a complete difference between being in the game show scene and stepping into the music industry. Right when Cuong Seven was at his peak of popularity, the singer released an EP. However, the number of listeners for his new product was very low.

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