Cars are becoming increasingly 'boring'.

Over 80% of cars sold last year had neutral exterior colors such as black, white, gray, and silver. Bold colors like orange, yellow, or purple have almost disappeared.

ZNews•29/06/2026

A luxury sedan with a white paint finish has been launched in the Vietnamese market. Photo: Audi .

According to Carscoops , the automotive market has recently seen more bright and striking exterior color options, but customers still primarily choose cars with paint finishes in neutral colors, including white, black, gray, or silver.

A study conducted by iSeeCars shows that the global automotive industry in 2025 will continue to be dominated by neutral colors.

White was the dominant color, chosen by 25.7% of customers, while black and gray followed closely with 23.4% and 22.9% respectively. Including silver, this neutral color palette appeared on 80.4% of cars sold last year.

Compared to 30 years ago, the proportion of cars in neutral colors has increased dramatically. Specifically, in 1996, research showed that only 47.3% of cars sold had exterior colors of white, black, gray, or silver.

Neutral color palettes will continue to dominate in 2025. (Illustration: Phuc Hau)

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Last year, approximately 9.1% of customers chose blue cars, 7% chose red, and 2.2% chose green. The remaining choices accounted for only a small percentage, with brown and beige each holding a 0.4% market share, and orange appearing on 0.1% of cars sold.

Between 1996 and 2025, the market share of exterior colors such as gold and purple decreased by nearly 100%. Sales of brown and green cars decreased by approximately 84% during the same period, while beige sales declined by 73.8%.

Grey sales surged by 528.4% compared to 1996, while black sales increased by 64.5%. The number of white cars chosen by customers also increased by 16.7%, solidifying its position as the most preferred exterior color.

Research by iSeeCars also indicates that the percentage of customers buying neutral-colored pickup trucks has increased from 43.4% in 1996 to 83.5% in the past year.

Sports cars are currently the most "colorful" segment, with only 63.6% of cars sold being white, black, gray, and silver. Blue accounts for 15.5% of the market share, while red records 10.8%. Even purple appeared on 1.8% of sports cars sold last year, according to research by iSeeCars .

Sports cars were the most "colorful" segment last year. Illustration photo: Phuc Hau.

Carscoops notes that neutral colors like black, white, silver, and gray are widely accepted by customers, so dealerships often prioritize ordering batches of vehicles in these color groups.

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