Vietnamese Coffee Style in the Middle East

The first Coffilia coffee shop in Kuwait has just opened, imbued with Vietnamese culture, in harmony with local tastes.

Cửa hàng Coffilia tại Kuwait: Phong cách cà phê Việt tại Trung Đông

The first Coffilia coffee shop in Kuwait officially opened at Al-Kout Beach Hotel.

On October 24 local time, the first Coffilia coffee shop in Kuwait officially opened at Al-Kout Beach Hotel (Fahaheel District, Ahmadi Province). This is also the first Vietnamese branded coffee shop in this Gulf country.

After a period of market research and understanding customer psychology, the Coffilia team and Mr. Luai Al-Qattan - Kuwaiti legal representative - together designed and built a coffee shop based on Coffilia's existing spirit and style, while incorporating some unique features of local culture.

Vietnamese Ambassador to Kuwait Ngo Toan Thang came to share joy with the Coffilia team and Minh Tien Group.

Specifically, the architecture of the restaurant not only recreates the rustic image of Vietnam through the conical hats or umbrellas of ethnic minorities, but also cleverly interweaves patterns and motifs with a Middle Eastern feel, designed specifically to suit the tastes of local people.

The opening day attracted the attention of many customers.

Present at the opening ceremony, a representative of Minh Tien Group Joint Stock Company - MTG (Minh Tien Group) shared: The company is very happy to have realized the previously set goal - bringing quality Vietnamese coffee products to the world, serving coffee lovers in many different countries and territories, thereby contributing to promoting the image of the country to international friends.

Mr. Luai Al-Qattan said that he has great faith in the way of doing business, operating, as well as the excellent quality that Coffilia coffee brings. With the circular economic model applied by Minh Tien Group to coffee cultivation and production, Mr. Luai Al-Qattan considers this an effective and meaningful model for Kuwait, especially in the context of climate change that is negatively affecting the global supply chain in many industries.

Coffilia Coffee Shop at Al-Kout Beach Hotel is the 4th branch in the whole system, and is the first branch of Coffilia in the foreign market.

Coming to share the joy with the Coffilia team and Minh Tien Group, Vietnamese Ambassador to Kuwait Ngo Toan Thang expressed his joy at Coffilia's milestone success; at the same time, wished the Coffilia store will achieve favorable business results in the coming time.

The Ambassador also thanked the efforts of the Vietnam Trade Office in Kuwait in supporting the connection of Vietnamese enterprises with Kuwaiti traders, thereby promoting the activities of Vietnamese enterprises to learn and grasp business opportunities in Kuwait, not only in the coffee sector.

The Coffilia Coffee Shop at Al-Kout Beach Hotel is the 4th branch in the chain, and the first branch of Coffilia in the foreign market. The shop was opened at a time when more and more Kuwaitis are choosing Vietnam as a new tourist destination, so it is expected to contribute to attracting a large number of potential tourists in the Gulf market to learn more about the country and people of Vietnam.