Vietnamese coffee style in the Middle East

The first Coffilia coffee shop in Kuwait has just opened, featuring a strong Vietnamese cultural identity that harmonizes with local tastes.

Cửa hàng Coffilia tại Kuwait: Phong cách cà phê Việt tại Trung Đông

The first Coffilia coffee shop in Kuwait has officially opened at the Al-Kout Beach Hotel.

On October 24th, local time, the first Coffilia coffee shop in Kuwait officially opened at the Al-Kout Beach Hotel (Fahaheel district, Ahmadi province). This also marks the first Vietnamese-branded coffee shop to open in this Gulf nation.

After researching the market and understanding customer psychology, the Coffilia team, along with Mr. Luai Al-Qattan - the Kuwaiti legal representative - designed and built the coffee shop based on Coffilia's existing spirit and style, while also incorporating some distinctive features of local culture.

Vietnamese Ambassador to Kuwait Ngo Toan Thang came to share his joy with the Coffilia team and Minh Tien Group.

Specifically, the restaurant's architecture not only recreates the rustic image of Vietnam through the conical hats and umbrellas of ethnic minorities, but also cleverly incorporates patterns and motifs with a Middle Eastern flair, specially designed to suit the tastes of the local people.

The grand opening attracted a lot of customer interest.

Present at the opening ceremony, a representative of Minh Tien Group Joint Stock Company (MTG) shared: The company is very pleased to have realized its previously set goal - bringing high-quality Vietnamese coffee products to the world , serving coffee lovers in many different countries and territories, thereby contributing to promoting the image of our country to international friends.

Mr. Luai Al-Qattan stated that he has great confidence in the business practices, operations, and superior quality of Coffilia coffee. He considers the circular economy model applied by Minh Tien Group to coffee cultivation and production to be effective and meaningful for Kuwait, especially in the context of climate change negatively impacting global supply chains across many industries.

The Coffilia coffee shop at the Al-Kout Beach Hotel is the fourth branch in the entire system, and the first Coffilia branch in an overseas market.

Joining in the celebration with the Coffilia team and Minh Tien Group, the Vietnamese Ambassador to Kuwait, Ngo Toan Thang, expressed his delight at Coffilia's milestone success and wished the Coffilia store continued success in the future.

The Ambassador also thanked the Vietnamese Trade Office in Kuwait for its efforts in supporting the connection of Vietnamese businesses with Kuwaiti traders. This has helped to promote the exploration and seizing of business opportunities in Kuwait for Vietnamese businesses, not only in the coffee sector.

The Coffilia coffee shop at the Al-Kout Beach Hotel is the fourth branch in the entire system, and the first Coffilia branch in an overseas market. The shop opened at a time when more and more Kuwaiti citizens are choosing Vietnam as a new tourist destination, and is therefore expected to contribute to attracting more potential tourists from the Gulf market to learn about Vietnam and its people.