The vibrant colors of Vietnamese culinary culture

This event is part of the Ministry of Industry and Trade's project "Promoting Vietnamese businesses' direct participation in foreign distribution systems." The "Vietnam Goods Week at AEON Supermarkets in Japan" is an annual activity that has been held for many years. The event is organized by the Ministry of Industry and Trade in coordination with the People's Committees of Hanoi and Ho Chi Minh City, and the AEON Group.

Opening Ceremony of Vietnam Trade Week in Japan 2024

Following the success of Vietnam Week 2023, this year's event is being held at AEON Lake Town Mori Shopping Center (Japan) and will take place over 4 days instead of 3 days as in the previous year. With the extended exhibition time, Vietnam Week 2024 at AEON Japan promises to be a successful event contributing to promoting cultural exchange between Vietnam and Japan, as well as providing Japanese customers with unique and impressive experiences of Vietnamese culture, cuisine , and products.

Attending the opening ceremony were Deputy Minister of Industry and Trade Phan Thi Thang; Vietnamese Ambassador to Japan Pham Quang Hieu; Vietnamese Commercial Counselor in Japan Ta Duc Minh; Ms. Mitsuko Tsuchiya, Deputy General Director of AEON Group (Japan) and General Director of AEON TOPVALU Japan; Mr. Furusawa Yasuyuki, Member of the AEON Group Executive Board in charge of the Vietnamese market and General Director of AEON Vietnam; Mr. Iwamura Yasutsugu, Member of the AEON Group Executive Board in charge of the Southeast Asian market; and Mr. Shiotani Yuichiro, General Director of AEON TOPVALU Vietnam.

Deputy Minister Phan Thi Thang visits the booths at the event.

Speaking at the opening ceremony, Deputy Minister Phan Thi Thang shared: “ The Vietnamese Government always encourages and creates conditions for Vietnamese businesses to connect and become a link in the global supply chain in general and in the AEON system in particular. The Vietnam Week at AEON Japan is an annual event that serves as a bridge, helping to bring AEON customers and, more broadly, Japanese consumers closer to Vietnam. These are also useful activities that contribute to promoting the development of Vietnam-Japan relations, which have been developing well for many years .”

Vietnamese Commercial Attaché in Japan, Ta Duc Minh, speaks at the event.

Speaking at the opening ceremony, Mr. Ta Duc Minh emphasized that AEON Group has always strived to promote investment in Vietnam and the import and export of goods between the two countries. In particular, it has successfully introduced Vietnamese products into AEON's supermarket system in Vietnam, Japan, and worldwide.

Also at the ceremony, Ms. Mitsuko Tsuchiya stated: “ The Vietnam Week program has been organized by AEON since 2017 and is now in its eighth year. Every year, we receive great expectations from our customers. We were the first to sell Vietnamese lychees in Japan in 2020. By 2023, we were the first to sell longan in Japan, bringing delicious products from Vietnam to Japanese customers. This year, we are introducing very popular fruits such as lychees, longan, and bananas, along with fish dishes. Vietnam has a long coastline like Japan, so fish dishes are very diverse. Not only that, we also want to introduce Vietnamese coffee-based desserts and a variety of Vietnamese food products .”

Ms. Mitsuko Tsuchiya, Deputy General Director of AEON Group (Japan) and General Director of AEON TOPVALU Japan, shared at the opening ceremony.

With the theme "Visiting AEON means seeing Vietnam," Vietnam Week 2024 vividly recreated Vietnamese culture at AEON Japan. The booths were decorated in a distinctly local style, combined with an attractive Vietnamese street food area, offering customers a unique cultural and culinary experience.

Besides showcasing authentic Vietnamese culture, the event also provides Japanese customers with the opportunity to experience the "authentic feel" of delicious Vietnamese cuisine. This is not only attractive to international tourists but also an essential part of Vietnamese life. Through Vietnam Week, AEON hopes to increase Japanese customers' understanding of Vietnamese products, food, and culture, thereby fostering their love for Vietnam and its people.

The 2024 Vietnam Week at AEON Japan brought together over 35 reputable suppliers nationwide, showcasing signature Vietnamese dishes, culinary ingredients, and "Vietnamese" menus adapted to "Japanese meals." Key product categories this year included "Vietnamese banh mi"—a popular Japanese product, "Vietnamese rice paper," and tropical fruits. In addition, the event offered customers familiar and beloved specialty items such as agricultural products, seafood, dried foods, household goods, and health care products.

Furthermore, AEON is proud to offer its customers TOPVALU private label products made with ingredients sourced from Vietnam, such as: Vietnamese beef offal porridge; grilled mackerel; grilled sweet potatoes; frozen mangoes; Vietnamese cashews…

In addition, the organizers also introduced recipes and menus featuring delicious Vietnamese dishes, allowing Japanese customers to prepare their favorite meals at home.

With its innovative and engaging experiences, Vietnam Trade Week 2024 promises to attract a large number of Japanese people, contributing to the promotion of cultural exchange between the two countries, thereby helping Japanese customers appreciate and increase their consumption of Vietnamese products.

Source: https://congthuong.vn/tuan-hang-viet-nam-2024-tai-nhat-ban-sac-mau-van-hoa-am-thuc-viet-nam-327600.html