During the 6 Shanghai International Import Expo (CIIE), Vietnamese enterprises introduced to Chinese customers their strong products such as coffee, cashew nuts, fruit drinks, and bird's nest drinks. At this fair, TRI Group – The company is known for its TH true MILK brand, bringing a surprising product line to many customers: TH true BUTTER natural unsalted butter.
Surprise from the origin
Taking place from November 5 to 10, CIIE Shanghai was held at the Central National Exhibition Center (Shanghai, China) attracting 11 participating countries, displaying on a total area of over 152m420.000.2The enormous capacity of the National Exhibition Hall as well as the scale of the fair overwhelmed many first-time visitors.
Khu vực trưng bày gian hàng Việt Nam gồm hơn 50 doanh nghiệp tọa lạc tại khu triển lãm số 1 – chuyên đề Thực phẩm và Nông nghiệp. Ngay trong ngày khai mạc 5.11, Thứ trưởng Ministry of Industry and Trade Nguyễn Sinh Nhật Tân đã dành thời gian thăm và trò chuyện với các doanh nghiệp tham gia triển lãm. Các gian hàng trà, cà phê, đồ uống của Việt Nam, theo đánh giá của Thứ trưởng, là vẫn giữ được phong độ; trong đó có một số dòng sản phẩm có đột phá như sầu riêng (với sản phẩm kem sầu riêng thiết kế giống hệt múi sầu); thảo dược; đồ uống…
Thứ trưởng Ministry of Industry and Trade Nguyễn Sinh Nhật Tân tới thăm gian hàng TH tại Hội chợ CIIE 2024
The Deputy Minister stopped for a long time at the TH true MILK booth, talking more deeply when he learned that at this fair, TH not only brought products that achieved National Brands such as sterilized fresh milk, yogurt, nut milk... but also brought 2 product lines: unsalted butter and gac oil. Of which, TH true BUTTER natural unsalted butter is a product line that TH has developed since 2016, very popular in Vietnam.
Deputy Minister Nguyen Sinh Nhat Tan emphasized that in the past, when talking about unsalted butter, countries in the region often mentioned the EU and New Zealand, countries with a tradition of raising dairy cows and processing unsalted butter. No one thought that Vietnam also had a business with enough capacity to produce unsalted butter products in large quantities, supplying the billion-people market like China.
Not only introducing products at the fair, since August 8.2024, TH has directly exported unsalted butter to the regions of Hebei, Shanghai, Hangzhou and has had close retailers and supermarket chains distributing this product line.
TH's unsalted butter products are displayed at the event.
For TH's long-time distributors, the reason they approach to buy unsalted butter from TH is because they know TH owns the largest closed-loop, high-tech concentrated livestock farm. world (setting a record in 2020) with a herd of nearly 70.000 dairy cows, TH true MILK fresh milk products have been trusted for many years.
The world's leading advanced production management systems are put into operation such as: livestock breeding process, herd management technology, barns using the advanced Afimilk system (Israel); disease management process, veterinary medicine of New Zealand; software system for controlling mixing, making food rations (One One, DNS); water and waste treatment process and equipment of Japan, Israel, Netherlands...
By early 2024, the processing output of TH dairy factories will have reached more than 1 million liters of milk/day, with 100% of raw fresh milk coming from the farm system and meeting TH standards - ensuring perfect, consistent quality at the source. From a large source of raw fresh milk, combined with high-tech processing, TH completely masters the processing and export of unsalted butter to potential markets such as China.
Top natural butter products with international technology
Ms. Hoang Thi Thanh Thuy, International Business Director, TH Group, shared that TH true BUTTER butter products are made entirely from pure fresh cow's milk fat and are not mixed with other ingredients. Nutrition experts say that butter is a fat-rich food, so it is mainly a very abundant source of energy. In addition, butter also contains many fat-soluble vitamins of milk such as Vitamins A, D, E, K. Because it is produced from pure fresh cow's milk, TH butter retains all of the above characteristics.
Ms. Hoang Thi Thanh Thuy, International Business Director of TH Group (left) works with partners visiting the booth.
TH true BUTTER natural unsalted butter is also highly appreciated by nutritionists because of its ivory color - the natural color of the product (compared to some similar products that have a light yellow color). This difference is due to the breed of cow, the source of food for the cow, the climate, the care regimen and the diet of the cow.
According to experts' observations cuisine, butter and cheese products from the US and Europe are often naturally ivory white. TH true BUTTER can be compared in quality with European and American products.
In fact, on the market, natural butter has a more delicious flavor so it is often preferred for direct use or processing of high-end foods.
TH's unsalted butter is produced using Italian and Swiss technology and traditional European processing methods. The processing line applies ISO 22000 and HACCP standards with a sterile production environment, high hygiene standards, and specialized air filtration and air conditioning systems. Therefore, when introducing to the Chinese market - a rapidly growing market and at risk of reducing unsalted butter supply from traditional countries, TH has taken advantage of this opportunity to boost unsalted butter exports.
From port Hai PhongTH true BUTTER unsalted butter is transported quickly thanks to an increasingly superior logistics system to Shanghai international port and distributed to stores in this area.
TH true BUTTER unsalted butter is considered to have the fragrant flavor of fresh milk, very suitable for daily use as well as processing foods, cakes and sweets.
Right at the fair, Ms. Dien Kieu My, Purchasing Manager of Hotmaxx Company - the unit that owns a supermarket chain of more than 1.000 stores across China (concentrated in Shanghai, Wuhan, Beijing, Guangzhou) has researched this product line quite thoroughly and said that she will decide to sign a purchase contract in the near future.
Opening its own path, bringing new breakthrough product lines to the international market through fairs and trade events, promoting trade domestically and internationally, that is the strength of a leading beverage and food enterprise like TH. Over the past 15 years, TH's products have achieved National Brand status for many consecutive years, currently accounting for 45% of the fresh milk market share in Vietnam.
With an ecosystem of more than 200 fresh milk products, healthy drinks and foods, and a variety of product lines suitable for many age groups, TH has chosen the right direction and successfully conquered users both domestically and internationally.
| The China International Import Expo (CIIE) is an annual trade fair hosted by the Chinese government, assigned to the Ministry of Commerce of China and the Shanghai Municipal People's Government, held in Shanghai, starting in 2018. This is considered an important trade promotion event, with the goal of opening the Chinese market to the world, creating opportunities for countries to access the market of over 1,4 billion people, contributing to promoting the "Belt and Road" initiative as well as the globalization process, maintaining and promoting the global supply chain.
On the opening day, the Chinese government expressed its message that CIIE 2024 will focus on showcasing high-quality nutritional products. For the first time, the fair will focus on four areas: digital economy; green development – reducing carbon emissions; life sciences and manufacturing technology. |
Source: https://daibieunhandan.vn/san-pham-bat-ngo-cua-th-duoc-don-nhan-tai-trung-quoc-post395747.html
