MỹFast fashion brand Shein promotes logistics activities, expanding the market outside of China.
According to the previously announced plan, Shein is recruiting leaders responsible for business operations and logistics in the US. This person will be the main coordinator of trade and transportation activities, and is the contact point between the head office and branches in the US and Singapore. In addition, the company also recruited an additional legal executive to ensure the brand complies with the laws of business here, according to Modern Retail.
The reason sShein was forced to expand its leadership recruitment stems from the close scrutiny of US lawmakers. They are worried about the company's connection to China and it is not clear when the company will complete the legal procedures required to operate legally in the United States.
Accordingly, the head of logistics will manage the links between the Shein brand and third-party logistics, warehouse and trucking companies. This person will also help the brand's overseas logistics team optimize the import process, handling some customs clearance exceptions for cross-border orders every day.
A corner of Shein's office in Singapore headquarters, October 18. Image: Chen Lin
With the US market, Shein is one of the fast fashion brands favored by women thanks to its diverse designs. Similar to other brands in the same segment, the price of clothes and dresses here only fluctuates around 10 USD. Even you only need to spend about 5 USD to own a set of jewelry accessories
Previously, the brand was under scrutiny by the governments of several countries because of its relationship with China. Lawmakers in the United States and Brazil have criticized their use of customs exemptions, which allow low-cost packages to be shipped directly to consumers, in order to avoid import taxes into these countries. Brazil is still deciding on tariffs on similar shipments from other international e-commerce companies.
The US waiver was increased from $200 to $800 in 2016. It was initially introduced to offset the cost of inspecting low-priced shipments. However, critics say e-commerce companies, especially those from China, disproportionately benefit from the policy.
Previously, Shein was also involved in a controversy about the use of forced-labor. However, the company later denied and said it was "committed to respecting human rights and complying with local laws and regulations in each market the company operates".
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