Digital physics technology is being applied in Vietnam in the field of fashion, Agriculture, preserving culture to exploit the potential of the digital economy.
At the launch event of Phygital Labs on 1/10, Mr. Huy Nguyen, the co-founder of the startup, said that the digital transformation revolution is bringing people closer to the point where things in physical life will take place in parallel with the digital environment. At that time, digital physics is the next step of technology, opening the gateway to connect between world real and digital world.
What is digital physics?
“In the digital space, only things that have real-life value are truly valuable. To do that, every physical product needs a digital identity, similarly when people move into the digital environment, they also need a personal identifier. Digital physics will solve the problem of digital identity for all things, bridging a product from real life to the Internet to unlock great values in the digital economy," Mr. Huy said.
According to Mr. Nam Do, Technology Director of Phygital Labs, in Vietnam, the concept of digital physics is still strange, but the world has mentioned it a lot since two years ago, after Covid-19 changed the way people work. Live and communicate online.
Mr. Nam Do, CTO Phygital Labs, talked about the applications of a physical product in the digital environment. Photo: KB
Theo Techtarget, phygital is a term combining physical and digital. This is a technology that combines the physical and digital worlds in consumer experiences, business models or products. Phygital represents the interaction between the real world (like stores, physical products) and the digital world (like mobile apps, websites, online experiences).
The rise of digital physics can bridge the gap between digital and physical and enable organizations to deliver proactive and innovative services, providing go-to-market opportunities, enhancing pricing economic value without being limited by physical barriers. Modern technologies such as AI, blockchain, VR/AR, IoT, cloud are all an important part of shaping the digital physical future.
Application of digital physics in Vietnam
Although still new in Vietnam, digital physics has soon been applied in a number of fields. For example, in the agricultural sector, a brand has embedded chips, digital identification and traceability of each bag of coffee and pepper to increase the value of Vietnamese agricultural products when exported to international markets.
In the field of handicrafts, Phygital Labs cooperates with the Department of Information and Communications Da Nang to identify the number of sculptures of Non Nuoc stone village, put them on the digital museum so that they can be used in many fields from education to exhibition, exchange and trade
According to Mr. Dinh Duc Hoang, Deputy Director of the UNESCO Information Center (UNET), the need to combine real and digital in Vietnam is already present and no longer a future. "Digital physics can immediately solve the pain of cultural workers, creating terrible power to tell the story of the Vietnamese people," Mr. Hoang said, telling about his practical experience when UNESCO Vietnam worked on the project. bronze casting of 200 Kim Nghe in Tran Temple.
Once the product is available, the manufacturer prepares a letter briefly talking about the meaning and value of this pure Vietnamese mascot, placed in the box. After that, the owner of the item is sent a link containing a 3D image, a scan of a real-life image of Nghe An. As for the stories from patterns to history, they are compiled into another document to send to the owner. Even in order for collectors to clearly understand the image and meaning of the mascot, the project also requires the purchase of a book. Nghe Viet elite selection to give away.
“It doesn't stop there, because the project is limited to only 200 copies, so the artist must engrave each person's name on the work. There are too many sophisticated and complicated steps to convey an image of Vietnamese culture, while now, with just a 1 x 1 cm chip, Phygital Labs' technology can do all of the above." , Mr. Hoang said.
The representative of the UNESCO Information Center commented that digital physics can not only be applied in the digital economy but also has great significance, making an important contribution to preserving, developing and spreading cultural values, because each Heritage is all "unique".
Meanwhile, Mr. Nguyen Quang Thanh, Director of the Department of Information and Communications of Da Nang City, said that after projects such as identifying the number of Non Nuoc stone villages were successful and received great support from the whole community, Mr. For both people and management agencies, in the coming time, Da Nang will continue to apply digital physical technology to bring more than 3.000 works of art to the digital environment.
“Over time, these projects will help people see their own image in each digital work, directly feel the benefits that technology brings and form digital habits and a completely digital economy. nature. From people, businesses will expand applications to management, digital transformation of government, and creation of smart cities," Mr. Thanh commented.
Vnexpress.net
