MCK's madness

TPO - Without any prior notice, the leading rapper of Vietnam's Gen Z generation released his new album in the middle of the night. All of MCK's new products are attracting impressive views/listens on various platforms.

MCK released 30 new songs simultaneously in his album HVL . This is a crazy move in Vietnamese music, as a singer/rapper's album usually features 8-13 tracks. The rapper didn't invest in making music videos for YouTube. Instead, he created visualizers, a simple way to give viewers a more immersive visual experience.

MCK has released music in a "carefree" style and it's become a sensation.

The former Rap Viet Season 1 contestant is betting entirely on the quality of his music . This is typical of MCK's approach, suddenly releasing a new product without a marketing strategy. MCK also doesn't rely on anyone to promote his new album; listeners simply find their way to the platforms where the product is released.

Most songs in HVL's album have surpassed 100,000 listens/views. IDK , " If We No Longer Have Each Other," and "Far Away" are currently trending. The song " If We No Longer Have Each Other" is predicted to reach one million views today, and this is the leading track propelling MCK into the exciting "trending" battle of the Vietnamese music market.

This is MCK's second album. Four years ago, the rapper released the album 99% , creating a real sensation in the market with its excellent performance on YouTube and other online music streaming platforms. On Spotify alone, the album 99% has garnered nearly 300 million listens. When combining YouTube and multiple digital music platforms and social media, 99% will have accumulated over one billion listens/views.

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MCK became widely known for his success in the first season of the game show Rap Viet. At that time, the rapper reached the finals, but wasn't named the winner or runner-up. However, since the show aired, MCK has been predicted to have the greatest potential for success if he were to enter the Vietnamese music scene.

Fans seek out MCK on their own to listen to his music.

After 6 years, it's true that MCK is the most successful of all the contestants from Rap Viet season one. Every song the rapper releases becomes a sensation, and he consistently leads the latest trending music genres. MCK's strength lies in his instinctive approach; he doesn't chase trends, doesn't rely on media hype, and doesn't create stories to attract attention on social media.

Even the most basic thing for a Vietnamese singer – releasing a poster announcing a new product release, clearly stating the date and time – MCK still doesn't do. He releases music spontaneously, and even when uploaded at 2 AM, it still goes viral. This proves that a large audience actively follows and sets notifications on social media platforms for MCK's music releases.

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MCK's eccentricity sets him apart in the noisy, gimmicky Vietnamese music market, where the vast majority of artists compete fiercely for fame on social media.

Source: https://tienphong.vn/su-dien-ro-cua-mck-post1852248.tpo