More and more people – including journalists and media content creators – are using generative AI (GenAI) tools to write news articles. The increasing application of AI in daily life is a global trend and is recommended by experts, but it needs to be used responsibly and without misuse.
Wide range of applications
After being widely adopted and commercialized globally since the end of November 2022, tools like OpenAI's ChatGPT have been deeply applied to every aspect of life. In particular, the journalistic community has quickly leveraged AI "superintelligence" and "metadata" technology to support their work – from writing articles and producing films to editing, publishing, and newsroom operations.
Mr. HX, a journalist with nearly half a century of experience, is most impressed by AI's support in data processing. According to him, in the days of manual journalism, he had to spend a lot of time and effort searching through books, newspapers, and documents. Once, just to create a single international feature page, he spent several days scouring the libraries of two major newspapers. Since the advent of the internet, data retrieval has become much more convenient and faster. Currently, data retrieval (which accounts for half the time spent creating an article) is many times faster thanks to the search, extraction, and synthesis capabilities of AI.
Many world- renowned scholars have had their voices faked by AI in an online propaganda campaign. Photo: THE INSIDER
Even the photo editing departments of newspapers are benefiting from AI – such as background removal, background adjustment, brightness adjustment, and especially the removal of unwanted details in images. At a seminar on the application of AI in media, the deputy editor-in-chief of a major Vietnamese online newspaper stated: "AI is changing journalism in a more positive and humane direction." Given Vietnam's specific characteristics, the application of AI in mainstream journalism is progressing positively, minimizing the negative aspects of AI. It can be affirmed that no other applied technology has been adopted in life as quickly and widely as AI. The same is true for the journalism industry. To date, almost all major newspapers and news agencies worldwide, such as the New York Times, Financial Times, Bloomberg, Associated Press, etc., have used AI in their news production processes to save costs and increase productivity. The 2025 Digital News Report, published by the Reuters Institute for Journalism Studies (UK) and based on a survey of 326 media leaders from 51 countries and territories, shows that: 96% of newsrooms will continue to use AI for SEO, automatic translation, and editing; 80% will use AI to improve and recommend personalized content; 77% will use it to create content; and 73% will use it to gather news – including fact-checking, developing data journalism, and investigative reporting.
The trend for 2025 is that 75% of newsrooms will invest heavily in voice technology, converting text articles into audio files in various languages and accents; 70% of newsrooms will use AI to summarize content at the beginning of articles.
Potential risks
While news organizations are taking measures to mitigate the negative aspects of AI, some social media platforms are flooded with AI-generated content tailored to users' subjective intentions. With its capabilities, AI generation also helps those with malicious intent create content in complete media formats (news, articles, videos , etc.) that is false, fabricated, and appears real.
A typical example is the media frenzy over reports that "singer Taylor Swift and her boyfriend, football player Travis Kelce, unexpectedly appeared at the 'No Kings Day' protest in Los Angeles on June 14, 2025," accompanied by images showing the couple marching with the crowd. However, analysts later revealed that these were fake photos created by AI. Similarly, during the conflict between Israel and Iran, images of the wreckage of a modern Israeli fighter jet shot down by Iran appeared online, but these were actually AI-generated.
The danger is that with just an idea and the money to buy a service package, anyone can create fake content – from news articles to images and videos – generated by AI on demand. Not only can AI create still images and composites, but its video creation capabilities can produce clips that look incredibly realistic, even in settings or with events that could never happen in real life. For example, a clip of a foreign leader sitting and eating "pipe intestines" on a Hanoi sidewalk.
A Reuters study warns that AI could increase the risk of fake news and bias in content production, especially when AI is involved in sensitive topics such as politics and social issues. In the countries surveyed, 36% of people feel comfortable using news created by humans with the help of AI, while only 19% feel comfortable using news primarily created by AI under human supervision. The UN's "Brave New World" report states: "AI is transforming fundamental rights to seek, communicate, and receive information, as well as journalism… It also brings risks. AI generation allows for the creation of misleading content such as deepfakes, undermining trust in democratic institutions." In May 2025, in an article titled "The Chaos and Credibility of the Global Investigative Journalism Network (GIJN)," authors Reed Richardson and Andrea Arzaba warned: "Even the smallest newsrooms can now leverage AI tools to gain powerful new reporting capabilities, but this technology also threatens the traditional news production model; and gives bad actors a dangerous new weapon to spread misinformation and erode trust in journalism."
In mid-December 2024, The Insider reported on an investigation revealing an online propaganda campaign using AI voice-swapping tools to create "fake" speeches of world-renowned scholars from universities such as Cambridge, Harvard, Princeton, and the University of Bristol, "speaking out" to call on the US to lift sanctions against Russia and urging Ukraine to surrender to Russia.
Use only as an assistant
It can be argued that the most reasonable, feasible, and widely accepted solution for applying AI in journalism is to use it as an assistant, rather than to write content in place of humans. The Reuters Institute emphasizes: "Accurate, reliable information. That's what people want."
Source: https://nld.com.vn/su-dung-ai-co-trach-nhiem-19625062119051131.htm
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