Mixue

Mixue earns over 22 trillion VND in profit, but its stores in Vietnam are shrinking: What's going on?

Báo Tuổi Trẻ

04/04/2026

Chairman of F&B Investment: "2026 will usher in a new cycle of competition for the F&B industry."

Báo Đại biểu Nhân dân

27/12/2025

The 'craze' for opening Mixue stores in Vietnam has cooled down, with numerous advertisements for businesses being offered for sale.

VietNamNet

22/11/2025

The culinary card in China's soft power.

Báo Thanh niên

23/03/2025

Mixue franchise owners sit around picking up loose change, working for free.

VietNamNet

04/10/2023

Having invested billions of dong, the owner of a Mixue franchise store is furious over the pricing policy.

VietNamNet

29/09/2023

Chinese entrepreneur becomes USD billionaire by selling cheap bubble tea.

Người Đưa Tin

17/08/2023