A new market

A market research company recently released the results of its consumer research. Notably, more than half of those surveyed said they shop online weekly. Most of them use smartphones to swipe and make purchases.

From the perspective of an average consumer, what does it mean to use a smartphone to shop?

- This shows that the majority of current customers prioritize saving time. Therefore, both goods and payment platforms must be user-friendly. Furthermore, making purchase decisions based solely on a screen indicates a decrease in brand loyalty. However, quick purchases can also lead to many items being bought but never used.

- On a broader scale, is the boom in online shopping a good thing for market development?

- Absolutely. Currently, cash on delivery is still the most popular payment method. However, paying the full amount upfront via bank transfer is on the rise. Another option, "buy now, pay later," is also increasing. Buy now, pay later often involves installment payments. Therefore, for both buyers and sellers, splitting payments into smaller installments will gradually become a widespread choice.

- Demand is constantly fluctuating, and consumer tastes change even faster. Consumers benefit from a constantly evolving market.

TU QUEO

Source: https://www.sggp.org.vn/thi-truong-moi-me-post802214.html