Plus size fashion for Vietnamese people

Not only inviting plus-size models to take photos or perform, many Vietnamese fashion brands have also expanded their clothing sizes or focused on developing a separate big-size product line for people with fuller figures.

Celebrating diverse beauty

If in the past, catwalks and fashion photoshoots were always the "holy land" of tall, slim, and thin girls, then now the appearance of plus size models has partly conveyed the popular spirit, honoring diverse beauty.

Plus size model Truong Diem Quynh wearing designer Vu Thao's outfit, performing in a program organized by the Dutch Consulate in March 2025

Photo: NVCC

"No need to hide in baggy clothes, Rap has XL size for ladies to shine and show off their full, seductive beauty", the introduction of the brand Rap when launching the Season 190 collection for Spring Summer 2025 has made a big splash in the fashion industry. Three girls with different body shapes wearing the same designs bring out the representative image of professional models, women with normal petite figures and plus-sized girls. Mr. Le Trung Hau, founder of the brand, said that the big size product line was born to show Rap's tolerant and progressive fashion thinking with the message of honoring diverse beauty.

On fashion forums and social networks, many people share that they love and want to support Vietnamese fashion, but because of their different body shapes, they often cannot find the right size. They find it easier to shop from international brands because of their diverse size charts. According to fashion experts, optimizing production costs, minimizing inventory, etc. are the reasons why Vietnamese brands only focus on producing regular-sized clothing.

Arab brand celebrates beauty in all body shapes by launching XL size

Photo: NVCC

In the world , plus-size beauties have won important positions and have made significant contributions to the success of fashion brands. In Vietnam, designer Do Manh Cuong is considered a pioneer in selecting and giving "space" to plus-size models. On the stage of his Fall Winter 2022 show, there were professional models, housewives, the elderly, children and plus-size models such as Nguyen Ky Ky, Truong Diem Quynh... "The real life of fashion is the customers. Many people do not have a standard body shape, so they are confused and lack confidence when looking at images of tall, thin models wearing beautiful clothes. "Out-of-standard" models also contribute to spreading beauty that is close and real," the designer shared. When choosing a diverse range of models in both age and body shape, he wanted to create a support and similarity between advertising photos and real wearers.

Potential from plus size fashion

With over 7 years of experience, Truong Diem Quynh is currently one of the famous plus-size models in the industry. She has taken photos and performed for many young designers and famous designers such as Do Manh Cuong, Vu Thao, An Closet... Quynh said that her journey as a plus-size model has helped her completely eliminate her previous feelings of inferiority and self-consciousness about her appearance. With the support of her husband, she has changed her perspective on her own flaws - instead of hating them, she chooses to love her flaws and promote her existing strengths.

Cindy Plus's concealing ao dai for big size girls

Photo: NVCC

Ms. Le Thi Thanh Huyen ( Hanoi ) has been involved in big size fashion since 2022 when she saved a certain amount of capital. She cherished the plan to make big size fashion because she was once a child who felt frustrated when she wanted to buy beautiful clothes for her mother but could not find the right size. From big size office fashion designs for women weighing from 60 - 105 kg, Ms. Huyen continued to develop a line of concealing ao dai and big size swimwear. Up to now, Cindy Plus has become a trusted address for many women with full figures and people with disabilities.

Ms. Huyen is confident in the potential for growth in the new market, but believes that for a big size brand to stand firm in the market, the product must have its own identity and uniqueness. Her biggest wish is to be able to bring the collection to the fashion catwalk. "I will invite my customers to be catwalk models to spread confidence and inspire everyone. They are proof of the saying - weight is just a number, true beauty lies in each person's demeanor and confidence," she said.

Mr. Le Trung Hau commented that although still quite young, the big size fashion market in Vietnam is opening up many clear opportunities as the number of customers with the need to wear large sizes is increasing. "If we invest seriously in design, materials, pattern making techniques, etc., big size fashion will not only stop at the role of a niche market but can become a potential segment for brands to build a loyal customer base and create a clear difference on the Vietnamese fashion map," said Mr. Hau.

Source: https://thanhnien.vn/thoi-trang-size-lon-cho-nguoi-viet-185250405202148356.htm