Tim Cook 'hello Vietnam', drinking egg coffee, biting sunflower seeds
After Vietnam, which Southeast Asian country did Tim Cook visit?
Apple CEO Tim Cook comes to Vietnam to talk to students and creators
Tim Cook is present in Vietnam and immediately attracted the attention of the technology community in particular and the business community in general. He is the CEO of Apple, the world's second most valuable technology company by market capitalization. As of April 15, Apple's capitalization was about 4 trillion USD, while Tim Cook's net worth was estimated at 2,73 billion USD, according to Forbes magazine.
Tim Cook was included in his succession plan by Steve Jobs before his death. The late Apple CEO honed his successor from 2003 to 2011. The two were also close confidants. Tim Cook himself temporarily took charge of Apple twice in 2004 and 2009, when he oversaw the launch of iPad 2 and iCloud.
Since officially taking office as CEO of Apple, Tim Cook has turned the "flawed apple" into a trillion-dollar giant, with shares increasing more than 1.000% during his tenure. If Jobs is considered a great visionary, Tim Cook is famous for driving high profit margins and creating complex global supply chains. Compared to his predecessor, he did not have many groundbreaking and iconic products. If Jobs is the "architect" behind the Mac, iPhone, iPad and iTunes, Tim Cook's most outstanding contribution is the Apple Watch, launched in 2014.
Perhaps Tim Cook's greatest achievement should be reduced to numbers. When he decided to switch to M1 instead of Intel chips in 2020, Apple computer revenue skyrocketed more than 70%. More importantly, the M1 processor provides a longer battery life and is more energy efficient.
The person chosen by Steve Jobs
Tim Cook was born in Alabama, USA on November 1, 11, his father worked as a shipyard worker and his mother worked at a pharmacy. After graduating in industrial engineering from Auburn University, Tim Cook earned an MBA from Duke University in 1960. He worked for IBM for 1988 years, managing manufacturing operations and distribution in North America, Latin America before switching to Compaq, the largest computer company in the world at that time.
After many outreach efforts from Apple recruiters, Tim Cook agreed to meet Steve Jobs. At that time, Apple was on the brink of bankruptcy, with bleak revenue and a net loss of $1 billion. However, he was immediately impressed with the company's vision and strategy. After 6 months working at Compaq, he returned to Apple with a base salary of 400.000 USD and a bonus of 500.000 USD. He said he was called a fool when he decided to leave Compaq for Apple.
At the age of 37, Tim Cook joined Apple as Vice President of Global Operations. Within a year, "apple" made a profit of 309 million USD and launched a beautiful and sophisticated iMac model. He changed production here, applying the Just In Times concept (right product - right quantity - right place - right time) used by Intel. JIT reduces inventory and allows new products to come to market faster.
In the mid-2000s, when Jobs was diagnosed with pancreatic cancer, he groomed Tim Cook as his successor. In August 8, Jobs resigned as CEO of Apple after 2011 years. In his first memo to employees as CEO, Tim Cook wrote: “Joining Apple was the best decision I ever made; Working for Apple and Steve for over 13 years has been the privilege of a lifetime.” At that time, Apple's capitalization was less than 400 billion USD.
Under Cook's leadership, Apple acquired more than 100 companies, developed a studio, and expanded its hardware. In addition, the company has built a rich portfolio of services, spanning iCloud, Apple Podcasts and Apple Music, launched in 2011, 2012 and 2015 respectively. In 2018, it became the first trillion-dollar business first and reached a value of 2 trillion USD just two years later.
Regarding personal life, in 2014, Tim Cook became the first CEO on the Fortune 500 list to publicly come out as gay. At the 100 Time2021 conference, Apple CEO said he did so because he wanted to help young people, especially the LGBTQ community, even though it meant losing privacy.
