Idol culture in the @ era

At the recent premiere of the documentary "Brother Says Hi: The Villain Who Made the Hero," hundreds of audience members crowded the entrance to the event.

Besides fans in Ho Chi Minh City, there were also many viewers from Long An, Binh Duong, Dong Nai, and even Hanoi . Each audience member had their favorite idol among the 30 male contestants participating in the program. Nevertheless, no matter who appeared, hundreds of fans cheered and called out their names. Their enthusiasm inspired the artists and showed that idol culture in Vietnam has undergone a positive transformation.

At Ha Anh Tuan's "Sketch a Rose" live concert, the audience lined up in long queues to see their idol perform. However, for each song by guest singers Lam Truong and Quang Hung MasterD, the audience sang along and enthusiastically supported them with prolonged applause and flashing lights that illuminated the auditorium. Most encouragingly, the common sights of audience members eating, putting their feet on chairs, and dressing casually while watching concerts have disappeared from recent performances in Ho Chi Minh City.

Ha Anh Tuan's live concert "Sketch a Rose" attracted a large audience. Photo: DUY PHU

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  Building an idol culture: A look at popular Vietnamese concerts . READ NOW

Today's audiences have a high demand for cultural and entertainment experiences in general, and music in particular. This upgraded level of personal enjoyment has practically helped improve the quality of Vietnamese entertainment. Because when audiences are willing to spend money on tickets, producers are sure to invest in delivering a complete, high-quality music program.

Experts assert that in the entertainment market, to attract and retain audiences, production teams must consciously upgrade themselves, enhance professionalism in every aspect, and invest thoroughly. This is because the idol culture of today's audience, especially the majority of young audiences, is different from the past. The younger generation of fans now makes intelligent, sophisticated, and fair choices.

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Source: https://nld.com.vn/van-hoa-than-tuong-thoi-196250314212352899.htm