Idol culture in the @ era

At the recent premiere of the documentary "Anh trai say hi: The villain creates the hero", hundreds of spectators stood surrounding the entrance to the event.

Besides fans in Ho Chi Minh City, there were also many viewers from Long An , Binh Duong, Dong Nai, and even Hanoi. Each audience member had their favorite idol among the 30 male contestants participating in the program. Nevertheless, no matter who appeared, hundreds of fans cheered and called out their names. Their enthusiasm inspired the artists and showed that idol culture in Vietnam has undergone a positive transformation.

At Ha Anh Tuan's "Sketch a Rose" live concert, the audience lined up in long queues to see their idol perform. However, for each song by guest singers Lam Truong and Quang Hung MasterD, the audience sang along and enthusiastically supported them with prolonged applause and flashing lights that illuminated the auditorium. Most encouragingly, the common sights of audience members eating, putting their feet on chairs, and dressing casually while watching concerts have disappeared from recent performances in Ho Chi Minh City.

Ha Anh Tuan's live concert "Sketch a Rose" attracted a large audience. Photo: DUY PHU

Following the call from the organizers of the live concert "Brother Overcoming a Thousand Obstacles," which will take place on March 22nd and 23rd at Global City (Thu Duc City, Ho Chi Minh City), audience members are requested to wear traditional Vietnamese ao dai. This not only transforms the event into a festival but also aims to achieve a Guinness World Record.

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Today's audiences have a high demand for cultural and entertainment experiences in general, and music in particular. This upgraded level of personal enjoyment has practically helped improve the quality of Vietnamese entertainment. Because when audiences are willing to spend money on tickets, producers are sure to invest in delivering a complete, high-quality music program.

Experts assert that in the entertainment market, to attract and retain audiences, production teams must consciously upgrade themselves, enhance professionalism in every aspect, and invest thoroughly. This is because the idol culture of today's audience, especially the majority of young audiences, is different from the past. The younger generation of fans now makes intelligent, sophisticated, and fair choices.

Source: https://nld.com.vn/van-hoa-than-tuong-thoi-196250314212352899.htm