Is the Marvel Cinematic Universe about to die out?

Faced with a superhero saturation crisis, Marvel Studios (MCU) is drawing attention with its decision to completely reboot the Avengers franchise. The studio's decision to bring the blockbuster 'Avengers: Doomsday' back to square one has sparked much controversy among fans.

According to The Hollywood Reporter , veteran directors Joe and Anthony Russo made some noteworthy comments at the SXSW London 2026 film and music festival, which took place from June 1-6. There, when discussing the Avengers: Doomsday project, the Russo brothers presented a new direction for Marvel that defied public expectations.

Director Joe Russo frankly stated that the film would bring the entire Marvel universe back to "Phase Zero." "This is a complete fresh start from scratch. We want to ensure that all viewers who go to the theater feel that this film doesn't borrow from or rely on any past events," the director emphasized.

This statement immediately drew attention from critics and fans. Many questioned why a work positioned as the conclusion to the entire Multiverse Saga era would completely disregard history and function as a standalone film that "can be understood without watching the previous installments"?

What does the future hold for Marvel's 'golden goose'?

Since the success of With Avengers: Endgame in 2019, the MCU lost its "gold standard" status in Hollywood, consistently falling short in creative areas. Over-expansion into the Disney+ streaming platform diluted the quality of its projects. Aside from rare bright spots like WandaVision , Loki , and Deadpool & Wolverine , Marvel suffered a series of losses from Secret Invasion , Ant-Man and the Wasp: Quantummania , to Eternals . .

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PHOTO: AFP

The crisis stemming from "superhero saturation" has made Marvel's films less appealing to the public, leading to a significant drop in box office revenue. Even Robert Downey Jr., who plays the villain Doctor Doom in the new film, acknowledged this bitter reality when speaking to the media at SXSW London, stating that the film crew is striving to "reclaim the trust and respect of the audience once again." Therefore, the "return to square one" strategy is seen as a risky but necessary step.

Despite being a reboot, Avengers: Doomsday is actually the 39th film in the MCU and boasts the largest cast to date. The Hollywood Reporter revealed the cast list, which includes a host of big names such as the Thunderbolts, the Fantastic Four, the return of Thor (Chris Hemsworth), the new Captain America (Anthony Mackie), and even veteran X-Men mutants from Fox like Professor X (Patrick Stewart) and Magneto (Ian McKellen).

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Critics believe that the "gamble" surrounding Avengers: Doomsday is the deciding factor in the survival of this billion-dollar film franchise. If the film is a resounding box office success and continues the series with Avengers: Secret Wars (2027), Marvel Studios will temporarily overcome the crisis and have time to prepare for the next three phases of the plan outlined by president Kevin Feige, including building an entirely new generation of characters. Conversely, if it fails, this could very well be the end of Marvel's era of dominance on the big screen.

Source: https://thanhnien.vn/vu-tru-dien-anh-marvel-sap-bi-khai-tu-18526060716013218.htm