Love is important, but understanding is also necessary.

Recently, the issue of preserving and promoting cultural heritage has received widespread attention from society. From performing arts and tourism to educational programs in schools, heritage is no longer confined to memory or books, but is gradually "coming back to life" in contemporary life. This is a welcome sign.

Cultural festivals are a rich tourism resource, but their exploitation must be done cautiously to contribute to heritage preservation. In the photo: The beauty of the Tong Phong Festival in Can Tho. Photo: DUY KHOI

In the field of music , it's easy to see that products inspired by festivals, customs, or folk elements are gradually gaining public favor. Traditional melodies and imagery that evoke local culture, when carefully produced, have created a strong impact, especially among young people.

Tourism is also "awakening" the potential of local cultures, creating unique tourism products. From the vibrant colors of the ethnic communities in Northwest Vietnam, the echoes of the Central Highlands mountains and forests, to the distinctive waterways of Southwest Vietnam… all, when properly exploited, can become memorable experiential products. Ancient houses, daily life customs, folk festivals, and traditional folk performances are valuable resources that contribute to shaping the tourism identity of each locality.

In educational settings, particularly in some universities in Can Tho, students proactively engage with and recreate traditional culture through learning programs and projects. Models showcasing the Nghinh Ong festival, traditional weddings, or the art of traditional Southern Vietnamese music demonstrate the dynamism and commendable love of culture displayed by the younger generation.

However, alongside these positive signs, there are still many things that cause concern.

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Re-selecting the unit to build a model for managing transportation infrastructure space in Can Tho City using digital technology.(CTO) - On July 1st, the Department of Science and Technology of Can Tho City organized a review and selection council to choose a unit to implement the project "Research on the application of digital technology in modeling and managing transportation infrastructure space in Can Tho City".

Candidates in Can Tho have completed the 10th grade entrance exam.GD&TĐ - On June 30th, candidates in Can Tho took the Mathematics exam, with a time limit of 120 minutes. This was also the final exam for candidates not applying to specialized schools.

2026 High School Graduation Exam: Can Tho has 2 valedictorians and 3 salutatorians.According to the results of the 2026 high school graduation exam, the two valedictorians in Can Tho City both achieved 37.5 points, while the three runners-up achieved 36.75 points.

In some student-led programs, the research remains superficial and lacks depth. The reenactments are sometimes merely 형식적인 (formalistic), "having it but not quite there," leading to a reduction in cultural value and even misunderstandings.

In the tourism sector, some heritage exploitation products clearly reveal a lack of professionalism. Videos circulating of traditional folk singers performing for tourists at a famous islet in Dong Thap province, with their hurried singing, mixed language, and lack of refinement, have raised many concerns. Heritage requires subtlety and respect, rather than performances that are merely for entertainment.

For example, incorporating traditional ancestral commemoration ceremonies into tourism is a good idea, opening up a new approach to exploiting culture and developing tourism products. However, if implemented incorrectly, inadequately, or in a forced manner, it will not only diminish the inherent meaning but also risk "distorting" the distinctive cultural characteristics of the people of the Mekong Delta.

Clearly, there is a gap between "loving" and "understanding" a culture!

Loving culture is valuable. But if it's limited to emotion and superficial interest, it can easily lead to a shallow approach, even harming the very values ​​we want to preserve. Cultural heritage is not "decorative material" to be exploited arbitrarily, but rather the crystallization of history, life, and the collective consciousness.

To sustainably promote the value of heritage, what is needed is not only love, but also understanding—a correct, deep understanding, and an attitude of respect.

United States - Vietnam: Don't miss

Ambassador Nguyen Quoc Dung visits and works in Minnesota, USA.From June 28-30, the Vietnamese Ambassador to the United States, Nguyen Quoc Dung, paid a visit and worked in Minnesota.

Vietnam encourages US businesses to expand investment in high technology.On the morning of June 26th, at the Government Headquarters, Deputy Prime Minister Ho Quoc Dung received Mr. Jeff Place, Supply Chain Director of Coherent Group (USA). During the meeting, the Deputy Prime Minister affirmed that Vietnam encourages US businesses to expand investment, especially in high-tech, innovation, and semiconductor industries.

Encourage U.S. businesses to expand investment in high-tech sectors.Deputy Prime Minister Ho Quoc Dung said that Vietnam welcomes US businesses to continue expanding their operations in Vietnam, especially in high-tech industries and sectors with high added value.

DUY KHOI

Source: https://baocantho.com.vn/yeu-nhung-cung-can-phai-hieu-a201465.html