According to TechCrunch, YouTube Stories has lost its traction because of the rise of TikTok. Many services are adopting short-form video formats like TikTok instead of using YouTube's Stories.
Previously, Netflix tested a feature similar to Stories called "Extras", which allows sharing videos and photos from popular shows in the mobile app. Not long after, Netflix switched to vertical video and launched the short-form comedy video feature “Fast Laughs”. LinkedIn also abandoned its Stories feature in 2021.
But in March, Spotify launched a Stories-like feature called "Spotify Clips," which allows artists to add 3-second videos to their profiles.
Stories was first introduced by YouTube in 2018
Channel owners can use Stories to interact with viewers by posting behind-the-scenes snippets, vlogs, revealing upcoming videos. Note that only content creators with 10.000+ followers can use Stories.
Different from Instagram and Snapchat Stories - only visible for 24 hours, YouTube Stories will disappear after 7 days, but users cannot save it in the profile section like when using the other two social networks.
In addition, YouTube also has a Community Tab (rough translation: community tab) - where users can share information, promote content or chat with fans. The company admits that tab posts attract more likes and comments than Stories. More importantly, content creators only need to reach 500+ followers to post on the community tab.
The company says Shorts gives YouTube channels more followers than Stories. This leads to the fact that the majority of users are not very "interested" in YouTube Stories.
A YouTube spokesperson said users benefited more from the Shorts feature, so Stories is shutting down so the company can prioritize investing in helping creators grow and connect with their audiences. Surname.
YouTube will notify creators of the outage through forums, in-app messages, and reminders in YouTube Studio. Additionally, there will be a direct notification in Stories if creators access the feature before June 26.6.
