Apple CEO Tim Cook and Senior Vice President of Software Engineering Craig Federighi at WWDC 2025. Photo: Reuters . |
AI wasn't the focus of WWDC 2025, which focused on operating system design, but new AI features will help Apple's iOS catch up to features long available on Android devices from Samsung and Google.
Here are some of the notable AI-related features announced at WWDC.
Live Translation
The Messages, Phone, and FaceTime apps will have live translation capabilities, allowing users to chat while traveling abroad or when communicating with people who speak another language. Text messages can be automatically translated into the recipient's chosen language. During voice calls, translations will be played out loud during the conversation. During FaceTime video calls, translated captions will appear live on the screen.
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Captions run on screen when using FaceTime. Photo: itc . |
The feature puts Apple on pace with Google and Samsung – which have offered similar translation features for years.
On-Screen Content
Starting with iOS 26, Apple's Visual Intelligence feature can analyze images and text that appear on the iPhone screen, allowing users to ask ChatGPT for more information about the content they are viewing. Additionally, users can search Google for similar images or products.
This feature is very similar to Google's Circle to Search on Android. Apple says that screen recognition will be activated every time a user takes a screenshot.
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iOS will have on-screen content search, similar to circling to search on Android devices. Photo: macrumors . |
Workout Buddy
This is an Apple Watch-exclusive feature. The AI-generated voice will help users track their workout milestones, progress, and fitness goals in an enthusiastic tone. Apple says the assistant was inspired by trainers on the Apple Fitness+ platform, to help motivate them during a workout or run. Workout Buddy can be activated when the Apple Watch is connected to Bluetooth headphones.
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A new AI feature exclusive to the Apple Watch is a workout assistant. Photo: basicappleguy . |
However, this feature initially only supports English and is limited to some popular exercise types such as running, walking, outdoor cycling, high-intensity training, traditional exercises.
Genmoji
Users can combine two emojis together to create more creative expressions. Using the Image Playground tool, users can also have ChatGPT transform images into styles such as oil paintings or illustrations. Editing expressions or personal characteristics when recreating images of friends and relatives is also easier.
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Genmoji allows users to combine emojis to create new emojis. Photo: Mashable . |
Messages
Apple Intelligence will suggest when to create a poll in a group chat, and users can create custom backgrounds for conversations.
Wallet
Apple continues to expand the functionality of the Wallet app, allowing it to automatically recognize and summarize order information from emails sent from retailers or carriers, helping users manage deliveries in one centralized place.
AI Model
Developers can leverage the Apple Intelligence platform model that runs directly on the device to integrate AI features like voice search into their apps. These features work offline and don’t incur cloud computing costs. Additionally, the upgraded Shortcuts app in iOS 26 and macOS 26 will offer “smart actions” powered by Apple Intelligence.
Source: https://znews.vn/7-tinh-nang-ai-moi-cua-apple-post1559624.html
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