Apple was right with the iPhone 17.

Apple recorded record revenue and profits in the fourth quarter of 2025. iPhone sales increased 23% year-on-year, demonstrating the appeal of the new iPhone model with its innovative design and numerous features.

Apple's design changes and bold introduction of many new features to the iPhone 17 have led to its positive reception. Photo: Viet Ha .

Apple has just announced better-than-expected Q4 2025 earnings results. Revenue reached $143.8 billion , a 16% increase year-on-year. Net profit reached $42.1 billion , a 16% increase compared to a year earlier.

The iPhone was the main driver of growth. iPhone sales reached $85.3 billion , a 23% increase year-on-year in 2024. CEO Tim Cook said "iPhone demand is truly incredible," referring to the iPhone 17 series launching in September 2025.

The Chinese market surged. Sales in China, Taiwan, and Hong Kong increased 38% to $25.5 billion . This was the highest growth rate among all of Apple's markets.

Cook stated that iPhones accounted for 22% of the smartphone market share in China this quarter. This figure is higher than any other brand, including domestic competitors. "The number of people upgrading their iPhones in mainland China has reached an all-time record," Cook added. The Apple CEO attributed this growth to the product.

Other business segments showed mixed results. Services increased 14% to $30 billion . iPad sales rose 6% to $8.6 billion . However, Mac sales declined 7%. Wearables and accessories sales decreased 2%.

Apple currently has 2.5 billion active devices globally. This number is up from 2.35 billion devices announced a year ago. This large number of devices provides a solid foundation for Apple to expand its services.

Chief Financial Officer Kevan Parekh forecasts first-quarter 2026 revenue to increase by 13-16% year-on-year. However, Apple warns of limited iPhone supply in the coming quarter.

Parekh also noted that the design and features of the iPhone 17 series were warmly received by Chinese consumers.

Apple invested $10.89 billion in research and development this quarter, up from $8.27 billion in the same period last year. Parekh said AI will require increased investment compared to the usual product roadmap. Previously, the company announced a partnership with Google to use the Gemini AI model for its Apple Intelligence software.

Rising memory costs are a major challenge. Cook stated that memory prices have increased significantly in the market. This situation could have a greater impact in the current quarter.

Apple spent nearly $32 billion buying back shares and paying dividends in the last quarter.

Source: https://znews.vn/apple-da-dung-voi-iphone-17-post1624007.html