Adaptive journalism

In the age of social media and artificial intelligence (AI), the core value of journalism lies in helping the public identify credible truths, rather than racing to deliver news at the fastest speed.

Behind the speed factor

In the past, the press held a near-central position in the flow of information. To find out what was happening, the public turned to the press. To disseminate a message with widespread impact, people turned to the press.

In the digital age, monopolistic positions no longer exist. Information about a fire in the middle of the night, a traffic accident, a major flood, a controversial event... gradually no longer comes from reporters, but from people's phones.

Adapting to the technology landscape isn't about outpacing it or trying to become a mere imitation of social media, but rather about mastering technology, using it effectively while preserving the core values ​​of the profession. (Illustrative image by AI)

Never before has journalism faced so many changes as it does now. So what will the future of journalism be like, and how will it adapt? What does society need from journalism in a world where news is everywhere?

In practice, I think the answer no longer lies in speed. Social media is almost always faster. Cameras always record before reporters arrive. People at the scene always see what's happening before newsrooms. Journalism can hardly win if it only competes on speed.

A video might tell us what happened, but it doesn't always explain why it happened, who is responsible, or what lessons can be learned. That's where journalism comes in. It's about verification, the ability to connect disparate facts into a meaningful picture.

AI helps journalism improve itself.

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Simultaneously, the emergence of AI presents both benefits and challenges to journalistic technology. AI can synthesize data and complete a multimedia news report in just seconds. AI supports many stages of the journalistic process, saving time and optimizing resources.

Nevertheless, the ability of each journalist to identify problems, ask questions, verify information, and take responsibility for what they publish remains something that AI currently cannot replace.

AI can write about the suffering of its subjects, but it cannot sit face-to-face and talk with them. AI can sketch a post-disaster community, but it cannot directly step through the mud and see the eyes of those who have just lost their homes. Technology is undeniably changing the way journalism is done, but it has yet to replace the most human aspect of the profession.

Don't let algorithms manipulate you.

While newsrooms used to decide what made it to the front page, today algorithms have an increasingly significant say. Views, shares, reading time, and engagement metrics are all powerfully influencing how information is presented.

While maintaining public engagement and remaining inaccessible to the digital environment is crucial, if journalism merely follows algorithms, it risks losing sight of what society needs to know. This is because there is crucial and highly relevant information that may lack appeal and fail to generate millions of views.

If every decision is driven by algorithms, pressing issues that directly impact people's lives will be drowned out by an information overload. Consequently, the social guidance function of journalism will gradually fade away.

Therefore, perhaps adaptation isn't about outpacing technology or trying to become a different version of social media, but rather about mastering technology, using it effectively while preserving the core values ​​of the profession. Journalists must be people who are willing to seek the truth, have the courage to verify the truth, and are responsible enough to reflect it fairly and with integrity.

Solutions Journalism

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To truly adapt, master technology, and retain readers, news organizations need more decisive and practical actions. This involves a shift in business models, reducing reliance on advertising revenue based on views and moving towards a reader-based subscription model or in-depth partnerships.

It also reflects a journalistic mindset oriented towards solution-oriented journalism. Adaptive journalism goes beyond simply exposing problems; it must actively seek out and analyze solution models, suggesting directions for society. This is the strongest shield to protect the credibility of journalism, transforming reliable information into useful information for the community.

Source: https://baoquocte.vn/bao-chi-thich-ung-408905.html