Brand protection helps OCOP products reach further.

After more than a decade of implementing the One Commune One Product (OCOP) program, Quang Ninh not only focuses on improving product quality but also pays special attention to trademark and intellectual property protection. This is considered an important solution to help OCOP products protect their reputation, affirm their origin, and enhance their competitiveness in the market.

Ms. Cao Hong Van from Newstar Co., Ltd. tests fish sauce products in the laboratory.

Quang Ninh currently has 437 OCOP products rated from 3 to 5 stars, of which 70% have registered for intellectual property protection. The province maintains 100% of OCOP products rated 3 stars or higher with electronic labels or barcodes for traceability; and 100% of OCOP products are listed on e-commerce platforms.

One of the businesses that quickly recognized the importance of trademark protection was Newstar Co., Ltd. with its 4-star OCOP product, Vanbest Van Don sea worm fish sauce. Nearly 10 years ago, when she began researching sea worm products, businesswoman Cao Hong Van not only wanted to create a high-quality seasoning but also build a brand that reflected the unique character of the Quang Ninh coastal region. After more than a year of researching the formula and learning food processing technology, she invested over 50 billion VND to build a production factory in Doan Ket commune, Van Don.

According to Ms. Cao Hong Van, product quality and brand protection must go hand in hand. If you only produce good products without protecting your brand, it will be very difficult to achieve sustainable development. From the outset, the company determined that it must build its own unique brand identity system, register trademark protection, control quality, and ensure traceability so that consumers can correctly identify its products.

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To date, Vanbest's Van Don sea worm fish sauce has registered trademark protection domestically and in 16 countries and international markets. The product applies quality management standards such as ISO 22000 and HACCP, and maintains a traceability system. From a local specialty, Vanbest has gradually expanded its market nationwide and is aiming for export, demonstrating that trademark protection not only safeguards the product but also creates a foundation for enhanced competitiveness and sustainable development.

In addition to focusing on trademark protection, many businesses and organizations are also investing heavily in brand development through improving product quality, innovating technology, and expanding their consumer markets.

Frozen half-shell oyster production at Quang Ninh Aquatic Products Production and Trading Company Limited (Bavabi).

Quang Ninh Aquatic Products Production and Trading Company Limited (Bavabi) has 8 OCOP products such as: oyster paste, clam paste, dried squid, oyster crackers, etc. Using the distinctive oyster raw materials from the Van Don sea area, the company persistently researches processing technology, standardizes production processes, and builds brands for its products. The company regularly improves designs and packaging, diversifies products, and expands its distribution system into clean food chains and large supermarkets nationwide. Many products are now sold through e-commerce platforms and are gradually accessing foreign markets. The company registered trademark protection for its oyster cracker product from its inception.

Ms. Vu Thi Thanh Hoa, Deputy Director of Quang Ninh Aquatic Products Production and Trading Company Limited, stated: "The company is very aware that trademark protection contributes to protecting products and consumer rights. In fact, some of our products have been counterfeited or imitated. Therefore, in the future, the company will also implement trademark protection for its remaining products to ensure legal compliance and build consumer trust."

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In the context of rapid digital transformation and e-commerce development, brand protection is no longer the final step in the OCOP product development process but has become a continuous requirement from the very beginning of the product idea. When brands are protected and developed systematically, producers have more motivation to invest long-term, consumers have a basis for identifying genuine products, and Quang Ninh specialties have the opportunity to reach further in domestic and international markets.

Thanh Hang

Source: https://baoquangninh.vn/bao-ho-thuong-hieu-de-ocop-vuon-xa-3413048.html