A platform for Vietnamese goods to reach the world.

Officially launched in 2003, after more than 20 years of implementation, the National Brand Program has achieved many positive results as many Vietnamese corporations and businesses have gradually built, developed, and promoted their brands, establishing credibility in domestic and international markets.

According to Brand Finance (a leading independent global brand strategy and valuation consulting organization based in the UK), in 2023, the value of Vietnam's national brand reached US$498.13 billion, a 15.6% increase compared to 2022, and has consistently shown double-digit growth over the past five years. Currently, Vietnam's national brand ranks 33rd among the Top 121 strongest national brands in the world.

Regarding the growth of corporate brand value, Brand Finance assesses that the Top 100 most valuable brands in Vietnam have seen a strong transformation in brand value across various sectors. Among them, three sectors – telecommunications, banking, and food – are the ones contributing the most to the overall ranking value.

National brands serve as a springboard for Vietnamese products to reach the world.

According to experts, achieving National Brand status is a goal for many businesses. This is because all of a company's products must be built on their own brand, thereby positioning themselves in both domestic and international markets.

A national brand is not just a brand; it's also a foundation for foreign importers to choose from. A national brand will become a bridge helping businesses expand into the global market more quickly.

In fact, over the past period, many products from businesses such as Biti's sports shoes (Binh Tien Consumer Goods Manufacturing Company), Minh Long ceramics, An Cuong wood, A An rice (Tan Long Group), Loc Troi rice (Loc Troi Group), Viet Tien fashion products (Viet Tien Garment Corporation), Vinamilk milk... have achieved National Brand certification and are increasingly promoting their value and affirming their position in the international arena.

Mr. Nguyen Dinh Tung, Vice President of the Vietnam Fruit and Vegetable Association and Chairman of the Board of Directors of Vina T&T Group, stated that products and businesses achieving National Brand status enjoy many advantages, receiving support from the Trade Promotion Department of the Ministry of Industry and Trade in promoting their image. These businesses and products will also be included in the profiles of Trade Attachés when they travel abroad. This helps to enhance the prestige and position of the products and businesses in the global market.

"To achieve National Brand status, businesses must also perfect the entire process, from factories and processing facilities to packaging and product branding," Mr. Tung stated.

To continue preserving and promoting the values ​​brought about by the National Brand, Mr. Tung suggested that businesses should proactively improve their processes and products to create high-quality products that consumers trust.

On the part of government agencies, including the Ministry of Industry and Trade, it is necessary to work directly with associations and industries to select and recognize products and businesses that achieve National Brand status. This will help achieve the goal of building a strong National Brand more quickly.

Source: https://congthuong.vn/thuong-hieu-quoc-gia-be-do-cho-hang-viet-vuon-ra-the-gioi-315761.html