The surrounding destination is flourishing.
In 2024, Hoi An welcomed over 4.4 million visitors, reaching approximately 95% of the target set at the beginning of the year (over 4.6 million). This also resulted in the number of visitors purchasing tickets to attractions within the city falling short of the set targets in both the international and domestic tourist segments.
This year, Hoi An's target for ticket sales was not met, mainly because the Hoi An Ancient Town (the destination with the highest number of ticket sales, exceeding 1.72 million) only reached approximately 86% of its planned target. This is a matter of concern that requires prompt solutions for improvement in the future.
At other ticketed tourist destinations in the city, the number of visitors met or exceeded targets. Specifically, the number of visitors to Thanh Ha pottery village (670,000) and Tra Que vegetable village (24,500) reached 100% of the planned target. The number of visitors to Bay Mau coconut forest (920,000) and Cham Island (217,000) exceeded the set target and increased compared to the same period in 2023.
A notable highlight is the significant increase in visitors to Kim Bong wood carving village, with approximately 9,000 visitors in 2024, especially after the authorities implemented guided tours in June.
According to Mr. Nguyen Van Lanh, Vice Chairman of the People's Committee of Hoi An City, although the target for the number of visitors was not met, there are some positive signs in the statistics. Of the more than 4.4 million visitors to Hoi An, over 3.5 million purchased entrance tickets, which is a very high percentage.
The occupancy rate reached 46%, slightly lower than last year. However, it's worth noting that many accommodations have reopened or resumed operations this year, so overall, the accommodation situation in Hoi An continues to improve.
Strengthening sustainable destinations
This year, destinations in the city continue to move towards sustainable development. In Cu Lao Cham, a pilot program has been implemented to certify biodiversity-friendly establishments, encouraging accommodation businesses to operate in a green manner; many destinations in Cam Kim are also thriving thanks to support packages for community tourism development.
These activities were implemented with support from the project "Integrating natural resource management and biodiversity conservation goals into socio -economic development planning and management of biosphere reserves in Vietnam".
Meanwhile, the basket boat activities in Cam Thanh were largely reorganized after the establishment of the Cam Thanh Coconut Forest Basket Boat Service Cooperative. During the year, Hoi An also decided to develop a tourist route to Tra Que vegetable village, Thanh Ha pottery village, and Cham Island. A major highlight of the year was Tra Que vegetable village being honored by the United Nations Tourism Organization (UN Tourism) as the "Best Tourist Village" in 2024.
Following suggestions and encouragement from the Ministry of Culture, Sports and Tourism, Hoi An City plans to continue strengthening and developing the dossier for Cam Thanh coconut forest as a destination to apply for membership in the network of the world's best agricultural and rural villages, focusing on a fishing village model with production and tourism activities related to rivers and waterways.
“This year, Hoi An tourism continues to receive many accolades from international organizations. Although there are comments about the saturation of accolades, in reality, this is a soft power in Hoi An tourism, contributing significantly to attracting more visitors to the destination. The important thing is to continue improving the destination environment and product quality to be worthy of these accolades,” said Mr. Nguyen Van Lanh.
Source: https://baoquangnam.vn/buc-tranh-diem-den-hoi-an-2024-3146000.html
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