The whole family lives green.

In celebration of Vietnamese Family Day (June 28th) this year, Saigon Co.op's program not only honors the traditional cultural values ​​of Vietnamese families but also contributes to raising awareness about environmental protection and promoting a green lifestyle.

Co.opmart and Co.opXtra encourage customers to use reusable shopping bags - Photo: Hong Chau

It also brings more sustainable value to the community. That's the meaning behind the "Vietnamese Family - Green Ambassador" program of the Ho Chi Minh City Commercial Cooperative Union (Saigon Co.op), which is running until July 3rd at its nationwide system. Green shopping brings even more benefits. Co.op Xtra Linh Trung supermarket in Thu Duc City is overflowing with the green color of the "Vietnamese Family - Green Ambassador" shopping promotion. Here, there's a "New Zealand Fruit Week" with fresh, delicious fruits at discounts up to 20%; if you choose to shop green, you can participate in a 100% guaranteed prize draw and earn reward points with a "buy 2, pay for 1" offer. Discounts, gifts, and the chance to earn reward points are surprising many. Holding the "Vietnamese Family - Green Ambassador" shopping guide, Ms. Quynh Hoa (a resident of Thu Duc City) shopping at the supermarket said she had never before had such a great deal on discounted goods with such a generous reward point opportunity. According to Ms. Quynh Hoa, many people have traditionally believed that pursuing green consumption habits means paying more for environmentally friendly products, but that's not necessarily true. This supermarket always has a program specifically for shoppers who prioritize green products at the best prices, as a commitment to its customers. Mr. Nguyen Anh Duc, General Director of Saigon Co.op, said that within the system, chains like Co.opmart and Co.opXtra encourage customers to "live green," building the habit of using eco-friendly bags and reusable bags... by awarding reward points to customers when shopping at physical stores every Thursday during the "No Plastic Bag Day" program. Furthermore, many green products are heavily discounted by up to 50%, and family combo packages are introduced to allow customers to shop more economically and conveniently. In particular, the system's Green Ambassador program has received a positive response from families, inspiring a positive lifestyle among young consumers. This year, after 3 months of launching, the program selected 3,500 enthusiastic customers as "Green Ambassadors" with the highest sales and participation rates. Accordingly, each Green Ambassador will receive an essential gift basket containing green, organic, and environmentally friendly products. Especially this year, Saigon Co.op continues to cooperate with the Ho Chi Minh City Women's Union to organize the cooking competition "Family with Vietnamese Cuisine ". The program took place on Nguyen Hue Walking Street (Ho Chi Minh City) on June 28th, creating an opportunity for members of 100 families to showcase their talents and experience joyful moments together. Building a Green Brand for Vietnamese Goods: Associate Professor Dr. Nguyen Hong Quan, Director of the Institute for Circular Economy Research and Development (Vietnam National University Ho Chi Minh City), believes that green consumption is a concrete solution to meet the increasingly high demands of consumers. Recent studies by the World Trade Organization (WTO) show that the need for green trade is urgent, and the trend of green consumption is clearly very important. Consumers are increasingly interested in products that are produced in an environmentally friendly manner, comply with recycling requirements, and save energy. A 2022 McKinsey survey showed that about 63% of consumers consider the sustainability of brands when making purchasing decisions. In addition, companies with a significant impact from ESG programs – programs promoting sustainability and the influence of businesses on the community – will have higher opportunities for growth. According to Mr. Nguyen Anh Duc, with each year of implementing the green consumption program, Vietnamese goods are also gradually moving towards a "green" direction, very strongly. Many Vietnamese products have seized new opportunities to win over consumers, and this is an opportunity for companies to invest in consumer products with national, or even global, brands. "When you ask consumers, 'When you think of Vietnam, what products come to mind?', most consumers can't think of any products that are distinctly Vietnamese. Therefore, we must invest long-term in green products so that when the international community thinks of Vietnamese goods, they think of green and sustainable products," Mr. Anh Duc shared.

Promotional programs to celebrate Vietnamese Family Day on June 28th.

Super sweet and fragrant New Zealand kiwis at a special price starting from only 125,900 VND/kg. Hong Chau - Photo: Hong Chau

- Family Day - Buy 2, Pay for 1: Applicable from June 28th to 30th, customers with a purchase of over 300,000 VND will be able to buy 1 product; those with a purchase of over 600,000 VND will be able to buy 2 products; Spending over 900,000 VND will entitle you to purchase 3 products... as stipulated in the "Buy 2, Pay for 1" program. Products include: Blue Pink Salt laundry detergent (13g box, 36/48 tablets), Lix concentrated laundry detergent with anti-mold and mildew fragrance (3.5kg pouch), Deli glass jars, Premier Deluxe 3-ply toilet paper (2 rolls x 5), 20cm parchment paper, cotton pillowcases, cotton bolster pillowcases, super soft towels, Co.op Select PE food wrap (200m), Co.op Select pork and bone marrow seasoning (380g), Co.op Select 360 mop... - Mega reward points to spread love: with a receipt of 350,000 VND or more, customers will receive 35 reward points and donate 5 points to support Saigon Co.op's community activities. - New Zealand Fruit Week: from June 27th to July 3rd: 20% discount on Rockit New Zealand apples (4 apples per tube), Breeze apples, Dazzle apples, Star apples (1kg bag), Envy apples, Queen pink apples, Fuji apples, and red mini apples; yellow/green kiwis from VND 125,900/kg. - Choose to shop green and win prizes: from June 28th to 30th, customers with a receipt of VND 500,000 or more will participate in one spin, those with a receipt of VND 1,000,000 will participate in two spins... 100% chance to win attractive prizes. - Online Program: Mini game: Flip the picture during the Family Week shock deal hunt, for all customers participating on the Cooponline.vn website to have a chance to win a VND 30,000 or VND 50,000 shopping voucher or Evoucher/gift worth VND 500,000.

Saigon Co.op Officially Enters the Hotel Sector This morning (June 28th), Charmant Suites Hotel officially opened in Can Tho, marking a milestone for Saigon Co.op's entry into the hotel market. With an ideal location for family vacations (No. 1 Hoa Binh Avenue, Tan An Ward, Ninh Kieu District, Can Tho City), spacious grounds, and optimal facilities to meet the needs of all family members, the hotel affirms Saigon Co.op's breakthrough in diversifying its business model and perfecting its retail and service ecosystem.

HAI KIM

Source: https://tuoitre.vn/ca-gia-dinh-cung-song-xanh-20240628080308534.htm