3-star OCOP coffee from Dam Rong land

Mr. Nguyen Thanh Phu hopes to create links with farmers to increase the value of coffee.

HUSA, according to Mr. Phu, is the abbreviation of Huong Sang - his parents' names and is also a familiar name to many people in Dam Rong. In addition to the agricultural product purchasing facility, Mr. and Mrs. Huong Sang are also the owners of the charity 0 dong ambulance that has been operating in the area for many years.

Mr. Phu said that since he came to Dam Rong in 2008, the image of white coffee gardens blooming on the hillsides has been engraved in his mind. When the harvest season comes, each ripe red fruit has a unique aroma that cannot be confused with any other ripe fruit. Therefore, when starting his business, Mr. Phu cherished the idea of ​​being able to produce delicious coffee beans, with the characteristics of the Dam Rong mountains and forests - the land that has protected and sheltered not only his family but also the community of ethnic groups with rich identities.

The process begins with him personally selecting ripe coffee berries from thousands of bags of coffee purchased from farmers. According to Mr. Phu, the coffee in this area is relatively clean because for many years the farming methods of the farmers have been quite simple, without overusing fertilizers or chemicals. That is why the coffee yield is not high, but in return, the old coffee gardens produce high quality, loved by coffee lovers everywhere.

To realize his plan, Mr. Phu decided to invest hundreds of millions of VND to buy a roasting machine, attend roasting courses and explore on his own to produce the first finished products. He himself was not really confident about the products he made, so he mainly gave them to friends and relatives to try. “I did not dare to sell the first batches of roasting, but sent them to my coffee-making friends in Dak Lak and some other places for evaluation. We have also been in the agricultural supplies business for many years, so we understand very well the coffee care process of farmers. Seeing some people coming to buy fresh coffee for processing while being a local unit, knowing which gardens have quality coffee, I really hope to be able to develop along the path of specialty coffee so that in Ro Men and Dam Rong there will be a reputable coffee brand, worthy of the quality,” Mr. Phu hopes.

Although he has worked in the coffee industry for many years, according to Mr. Phu, when it comes to making roasted and ground products, he almost has to learn from scratch. He also understands that building a roasted and ground coffee brand will be very difficult, requiring a long journey to have good products as well as a place in the hearts of consumers. From carefully selecting ripe coffee beans combined with a special roasting formula and method to create a ground coffee product with a passionate aroma combined with a rich flavor, accompanied by a lingering aftertaste.

After 2 years of entering the roasting market, HUSA coffee has gradually received stable orders. Although the quantity is not much, according to Mr. Phu, these are positive signals from a market that seemed to be saturated when in recent years, specialty coffee has been blooming. Therefore, instead of focusing on profit from the beginning, he is focusing on improving the quality of ground coffee, perfecting the factory system to meet safety and technical standards and building a safe raw material area by expanding links with local farmers to bring customers the best coffee experiences.

Ms. Vu Thi Kim Dung - Vice Chairman of the People's Committee of Ro Men commune said that coffee is one of the main crops in the commune and is gradually expanding its area from the conversion of ineffective crops. With simple farming methods, the quality of coffee beans is highly appreciated, naturally delicious. With an additional recognized local specialty product, it will diversify coffee products, contributing to affirming the position of Dam Rong land in the market.

Source: https://baolamdong.vn/kinh-te/202504/ca-phe-ocop-3-sao-tu-vung-dat-dam-rong-2a34ce4/