We need unique products to attract high-end tourists.

High-end tourism products not only require quality service but also need to touch the emotions of customers.

"Price reflects emotion."

According to Deputy Minister of Culture, Sports and Tourism Ho An Phong, tourism is a comprehensive economic sector with interdisciplinary, interregional, and deeply interconnected characteristics, and a high degree of social involvement. Developing tourism is the responsibility of society and all tourism stakeholders. The Ministry of Culture, Sports and Tourism and the Vietnam National Tourism Administration play a state management role, leading and creating the best conditions to unite those involved in tourism, promoting the creation of significant value that contributes to the overall socio-economic development, and ensuring that tourism truly becomes a key economic sector.

Cruise ship passengers are able to afford high-end services.

In the first 10 months of 2024, Vietnam received over 14.1 million international visitors, a 41.3% increase compared to the same period last year. The target of welcoming 17-18 million international visitors is achievable, returning to the impressive growth levels seen before the COVID-19 pandemic.

"More important than the numbers is the quality of tourists coming to Vietnam, how to get them to spend more, stay longer…," Deputy Minister Ho An Phong commented.

Chairman of the Board of Directors of Vietravel Company, Nguyen Quoc Ky, believes that building high-end tourism products requires attention to differentiation and the emotions of tourists, providing them with a premium experience. High-end service products cannot be without quality service delivery and meticulous planning and preparation, allowing guests to feel the difference and experience genuine emotion. For high-end customers, price is directly related to the emotional experience.

In addition, Mr. Nguyen Quoc Ky also suggested that it is necessary to develop green tourism products, focusing on environmental protection, emphasizing the training of high-quality human resources, and paying attention to local cultural elements in product development.

Sharing the same view, Ms. Ngo Thi Huong, Deputy General Director of Sales and Marketing at Vinpearl, said that to reach the high-end customer segment, it is necessary to understand who the customers are and what they want. Vinpearl always approaches customers according to each segment, thereby developing suitable products. Vinpearl's development motto is "One destination, multiple experiences" with a complex of hotels, resorts, entertainment areas, shopping, golf courses, schools, hospitals, etc. Understanding customer psychology makes it easy for customers to be willing to spend more on their trips. She believes that Vietnamese tourism needs to focus on developing products related to health care, green tourism, and sustainable tourism…

Mr. Nguyen Chau A, General Director of Oxalis Co., Ltd., said that the company is currently operating and selling tours exploring Son Doong Cave. This is a tour for tourists who are passionate about adventure tourism and have a high income. International tourists love this tour, and registrations are already full until the end of 2025.

According to research by Oxford Economics, high-end travelers are interested in unique, highly competitive service quality and world-renowned destinations. Liam Cordingley, chief economist at Oxford Economics, stated that in the culinary sector alone, travelers are willing to pay an additional 10% for premium services. In fact, travelers may spend $250 per day on high-end experiences. This is a type of service that Southeast Asian countries in general, and Vietnam in particular, can leverage to attract high-spending tourists.

According to Nguyen Hoai Bao, Director of Wildtour Travel Company, high-end tourists are often interested in unique types of tourism services, such as scuba diving, golf tourism, MICE tourism, cruise tourism, etc.; sometimes they are also interested in personalized tourism options such as exploring wild nature, cave exploration, etc.

Establishing an ecosystem that provides high-end products and services.

According to Nguyen Trung Khanh, Director General of the Vietnam National Tourism Administration: “The high-end international tourist segment plays a crucial role in the development of Vietnamese tourism. Vietnam has great potential to become a high-quality tourist destination with abundant natural and cultural resources. Social infrastructure and technical facilities in the tourism industry are being improved and invested in comprehensively. Human resources are being trained to meet the demand for professional service quality. The Vietnamese tourism industry always prioritizes the development of high-quality tourism with high-spending tourists.”

Despite positive results, the development of high-quality tourism in Vietnam has not yet reached its full potential. Therefore, according to Director Nguyen Trung Khanh, in the coming time, it is necessary to strengthen market research and understand the needs of high-end tourists; invest in the development of high-end tourism products, focusing on unique, original, individual/personalized, and sophisticated elements associated with culture, harmonizing with nature and the environment in experiential products and services; upgrade the quality of services towards professionalism, providing complete experiences for high-end tourists; focus on training and improving the quality of human resources serving high-end tourists; strengthen in-depth promotion and advertising, focusing on high-end market segments, products, services, destinations and tourism brands, and utilize celebrities to promote Vietnam.

The Vietnam National Tourism Administration also proposed policies to support the development of high-end tourism products such as: cruise tourism needs simplified procedures, investment support, improved infrastructure, ports, waiting areas, and diverse tour routes to extend the length of stay for tourists; golf tourism needs a reduction in special consumption tax for international golfers (from 20% to 10% or 5%); MICE tourism needs to host international events with many incentives; shopping and entertainment tourism needs to attract large investors to build high-end entertainment and shopping centers; event tourism needs to strengthen the exploitation of international diplomatic, trade, economic investment events, trade fairs, etc.

In addition to the government's macroeconomic policies, businesses need to proactively collaborate closely with each other and with local authorities to leverage their strengths, from developing policies and mechanisms, to promoting and marketing, and serving high-end tourists. This requires a high level of professionalism and careful selection of destinations and experiential products. Through this, an ecosystem providing high-end products and services for luxury tourists will be formed.

As the national tourism agency, the Vietnam National Tourism Administration will continue to connect with, promote, and collaborate with tourism businesses and the entire industry to promote the development of high-end tourism, considering this as one of the key factors helping the tourism industry accelerate in the coming time; while also generating significant revenue and promoting socio-economic development at tourist destinations.

According to the News Report

Source: https://doanhnghiepvn.vn/kinh-te/can-san-pham-doc-dao-de-don-khach-du-lich-cao-cap/20241117092534136