Cultural story: The race to the top.

Since the beginning of the year, a lively race to climb to the top of the charts has taken place on online music platforms, with many singers, songwriters, and rappers competing to release high-quality, meticulously produced music.

While at the beginning of the year, Tung Duong and Tang Duy Tan's "Rebirth," Duong Domic's "Losing Connection," and "Memory Overflow" comfortably topped the charts for weeks on the Green Wave, Zing MP3, Spotify, and YouTube platforms, February and March 2025 saw the emergence of several other popular music videos that successively replaced the top positions on the charts. These included Erik's "Even If the World Ends, I Still Love You," Duc Phuc's "Caring for You for a Lifetime," and Sobin's "Dancing in the Dark." However, the hottest music video to date remains Hoa Minzy and Tuan Cry's "Bac Bling."

"Bac Bling" has now reached over 117 million views on YouTube after more than a month since its release. It is also the most searched-for music video on many online music platforms, not only domestically but also internationally. The success of the music video has been praised by Prime Minister Pham Minh Chinh , who considers it a captivating and inspiring work that contributes to the renewal of national culture.

Following Bac Bling, many singers and rappers have also released music videos marking their return to the music scene. For example, rapper Hieuthuhai recently released the music video "Crocodile Tears," and singer Mono released the music video "Hold Me Tightly"...

Although there are differing opinions, it can be said that these products all bear the distinct personal imprint of the artist, along with their efforts in exploration, innovation, and the level of investment put into each product.

From now until the end of the year, it is predicted that there will be a "wave" of music videos flooding the market as numerous veteran and rookie artists plan to release new products. This will contribute to revitalizing the Vietnamese music market, which has already regained momentum since 2024. This also provides the public with more choices when watching and listening to music, especially allowing them to compare and evaluate the maturity of each artist through each product they release.

With a relatively bright outlook for the Vietnamese music market, 2025 is predicted to be a year of fierce competition in selecting artists, songs, music videos, albums, producers, etc., for awards and music polls of the year. Of course, besides the artist's brand, quality will be the deciding factor for success, especially when the work creates a strong impact on social life and is well-received and supported by the public.

Minh Ngoc

Source: https://baodongnai.com.vn/van-hoa/202504/cau-chuyen-van-hoa-cuoc-dua-leo-top-ef80bdc/