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Apple's new CEO may "break the rules" for the iPhone.

Apple is considered to be lagging behind the wave of new technology, but the next CEO could change the iPhone game with unprecedentedly bold moves.

Báo Khoa học và Đời sốngBáo Khoa học và Đời sống28/04/2026

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Amidst the booming global smartphone market, Apple is facing criticism for consistently releasing iPhone upgrades that are repetitive and lack innovation compared to competitors.
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In the US, once a hub of technological innovation, consumers are being left behind, lacking access to trends such as large-capacity batteries, super-fast charging, or advanced camera systems that are becoming popular in Asia.
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The difference is most evident in battery technology, where many manufacturers have adopted silicon-carbon batteries to significantly increase capacity, while Apple maintains a safer approach to ensure durability and product standards.
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In the camera department, the gap becomes even more pronounced as Chinese brands continuously collaborate with major names to upgrade hardware, creating a superior photography experience compared to traditional flagships.
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This prolonged caution has led to accusations that Apple is "milking" its existing product lines instead of creating technological breakthroughs as it did in the past.
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However, the arrival of new CEO John Ternus is expected to usher in a period of significant change, as he is known for pushing the boundaries of technology and being willing to experiment with bold ideas.
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Under new leadership, Apple could accelerate projects such as foldable iPhones or major hardware upgrades, thereby redefining the iPhone's position in the global market.
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However, the biggest challenge remains balancing technological innovation with maintaining a massive and lucrative ecosystem, because any decision from Apple could create a ripple effect across the entire mobile industry.
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Source: https://khoahocdoisong.vn/ceo-moi-apple-co-the-pha-luat-iphone-post2149098229.html

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