Branded Residences officially launches

Việt Nam•07/08/2024

Officially launching the Branded Residences – Noble Crystal Tay Ho project and 5 other high-end projects under the Noble brand.

Following the impressive launch of the Noble real estate brand on August 4, 2024, the Hanoi real estate market will have its thirst for high-quality supply quenched with the appearance of the Noble Crystal Tay Ho branded residences project and a series of projects under the Noble brand.

The world's first luxury apartment project managed by WorldHotels.

Focusing on the branded residences segment, Noble made a strong impression on guests by unveiling the first six collections in its project portfolio: Noble Crystal Tay Ho, Noble Palace Tay Ho, Noble Crystal Long Bien, Noble Palace Long Bien, Noble Palace Tay Thang Long, and Noble Empire.

These are all high-end real estate projects, located in prime locations in the West Lake or Long Bien, Dan Phuong areas; closely connected to the capital's main transportation routes such as the Noi Bai - Nhat Tan axis, the West Lake - Ba Vi axis and Thang Long, Tay Thang Long avenues..., along with many outstanding values in design, amenities and services, aiming to provide the best housing solution, satisfying the needs of living, enjoying and experiencing a private resort-style lifestyle at home for the elite right in the heart of the city.

Of particular note is Noble Crystal Tay Ho, the world's first luxury real estate project managed by WorldHotels – the highest-end luxury brand of BWH Hotels, one of the top 10 hotel chains operating globally with over 4,300 hotels in more than 100 countries.

Noble Crystal Tay Ho – The world's first luxury real estate project managed by WorldHotels (BWH Hotels).

Strategically located in the West Lake area (Nam Thang Long Urban Area), Noble Crystal Tay Ho boasts limited-edition Sky Villas with expansive areas of over 600 m2, featuring floor-to-ceiling glass windows, along with the largest balcony gardens and swimming pools in the region.

At the same time, the Sky Villas are further enhanced by interior spaces from leading luxury brands worldwide such as Gessi, Bosch, Frank, Duravit… and technologies applied for the first time to a housing project in Vietnam, such as: an air conditioning system that filters and provides fresh air, creating fragrances with a "fragrance scenario" programmed according to each homeowner's personal preferences; Invisible Cooktop and heated floors in the master bathroom; and a compressed sand swimming pool within the grounds of each Sky Villa…

Furthermore, one of the project's most unique highlights is the longest and highest infinity pool in West Lake, Hanoi's first elevated commercial street, a man-made beach approximately 500 meters long, and a complex of over 50 entertainment, shopping, and leisure amenities spanning from ground level to rooftop, creating a rare "resort city" in Vietnam.

Celebrating the uniqueness of art and emotion.

According to Jun Sungbae, Vice Chairman of the Board of Noble, the brand aims to bring to the market architectural masterpieces with a unique imprint, where each house and each space tells a story about the class, style, and aesthetic taste of its owner. In other words, Noble is a convergence of the highest-end luxury real estate collection for the elite both domestically and internationally.

“We understand that Noble’s customers are not just looking for a place to live, but also a space to express themselves and enjoy a high-end lifestyle. Therefore, Noble not only provides products but also offers comprehensive solutions, where every architectural detail and amenity reflects the lifestyle and class of the owner,” Mr. Jun Sungbae affirmed at the event.

This viewpoint was also emphasized by another representative of Noble, Deputy General Director Phan My An.

“A home is not just a place to live, it’s a place to have a family to love, a place to enjoy life every day. And Noble will give you both – happiness,” Ms. Phan My An, Deputy General Director of Noble, shared at the event.

Mr. Cyrill Czerwonka, General Manager of Business Development for BWH Hotels Asia Pacific (the management unit of the Noble Crystal Tay Ho project), highly appreciates the potential of luxury real estate in the Vietnamese market and the well-invested projects by the Noble brand.

Noble's philosophies and perspectives on luxury real estate development are showcased in its projects, through emotionally rich and visually stunning artistic performances featuring cutting-edge stage technology, a symphony orchestra, and a record-breaking 48-meter-long LED panorama.

Embracing the new growth cycle

According to experts, Noble's strategy of launching at this time (with the amended Land Law, Housing Law, and Real Estate Business Law all effective from August 1, 2024) and offering a diverse product portfolio in both low-rise and high-rise types, many of which are being constructed at a rapid pace, will greatly contribute to solving the shortage of high-quality supply in the Hanoi market. The new laws will include stricter regulations, bringing about positive changes and greater transparency to real estate investment and development in Vietnam.

In particular, with policies expanding access and allowing overseas Vietnamese to own homes in Vietnam, the real estate market will see a significant increase in demand from overseas Vietnamese and foreigners coming to live, study, and work, helping to boost investment, tourism, and healthy growth in demand for high-quality real estate.

In this context, the launch of Noble is expected to significantly contribute to injecting new life into the luxury real estate segment, pioneering the opportunity to "export" Vietnamese real estate to the world and attracting remittances and foreign currency into Vietnam.

Here are some impressive images from the Noble brand launch event and the Branded Residence – Noble Crystal Tay Ho project on the evening of August 4, 2024.

The Noble Crystal Tay Ho project comes to life with spectacular performances on a 48-meter-long panoramic LED stage, providing the audience with an exhilarating experience.

A rendition of "Remembering Hanoi's Autumn," delivered to the elegant Noble Crystal Long Bien, extends the dream of "City Returning to City" through the powerful voice of Diva Hong Nhung.

The exquisite architecture of Noble Palace Long Bien, showcased in singer Bang Kieu's performance, is inspired by the masterpiece "Starry Night" by the renowned painter Van Gogh.

Through the emotionally charged performance of the song "La vie en Rose" by singer Hong Nhung and pianist Luu Quang Minh, images of the Noble Palace Tay Ho project emerge like a "rose," exuding elegance and grace, intertwined with stunning architectural designs.

The Noble Palace Tay Thang Long project is recreated through the vibrant Flamenco dance, bearing the strong imprint of Barcelona – one of the project's representative sections.