A miniature Tet market in your phone.

In the final days of the year, the atmosphere of welcoming the Lunar New Year 2026 (Year of the Horse) is not only bustling in shopping areas but also vibrant on mobile phones.

In this context, Vietcombank is launching the "Redeem Points for Good Fortune - Enjoy a Joyful Tet Shopping" program on VCB Digibank, as part of the "With Vietcombank, a Joyful Tet" campaign. The program creates a digital "Tet market," where reward points are transformed into practical consumer experiences, fully serving customers' Tet shopping needs.

"Shopping for Tet" in just a few steps

Modern life is changing the way Vietnamese people prepare for Tet (Lunar New Year). Instead of spending time on crowded end-of-year shopping trips, consumers are increasingly prioritizing convenience, time savings, and the ability to proactively choose their purchases. From household goods and Tet gifts to transportation, travel , and household assistance services, demand is shifting towards "all-in-one" solutions that are easily accessible and fit into busy schedules.

Anticipating this trend, Vietcombank is bringing the "Tet market" to a digital platform through VCB Loyalty, integrated into the VCB Digibank application. Here, customers can use their accumulated reward points to redeem a variety of Tet gifts and discount vouchers, right on their phones, anytime, anywhere. Tet shopping thus becomes easier, as each reward point has a specific value, closely linked to the actual needs of each family.

The program offers discounts of up to 45%, with a rich ecosystem of gifts and services ranging from household goods and Tet gift sets to food , transportation, travel, and family services. Many essential service vouchers are in high demand during Tet, such as booking train and bus tickets via beTrain, airline tickets via beFlight, city transportation via beBus, domestic help services via beClean, and shopping and dining deals at Lotte Mart, XanhSM Ngon, GS25, etc., making Tet preparations and enjoyment more convenient and fulfilling.

The gift redemption experience is designed to be simple and seamless. With just a few steps of logging into VCB Digibank and accessing VCB Loyalty - Tet Market section, customers can choose gifts based on their current points and complete the redemption online. Tet gifts are delivered to your home with no shipping costs, making Tet preparations convenient even during the peak days at the end of the year.

Connecting tradition with modern digital experiences.

Beyond just offering incentives, the "Redeem Points for Rewards - Enjoy a Joyful Tet" campaign showcases Vietcombank's innovative approach to the Tet holiday in the digital age. The spirit of "giving blessings at the beginning of spring" is demonstrated by enabling customers to proactively accumulate points, redeem gifts, and prepare for Tet in a flexible way that suits modern lifestyles, while still preserving the traditional values ​​of family reunion.

According to the program, household items such as frying pans, knives, cookware sets, and Tet gift sets were among the most popular choices for customers. This reflects a consumer trend that prioritizes usefulness, durability, and the warmth of family life during the New Year. The online gift exchange and home delivery also contributed to a uniquely joyful Tet atmosphere – relaxed, proactive, yet fulfilling.

As a platform connecting the ecosystem of benefits, VCB Loyalty continues to be developed by Vietcombank as a digital consumption space for loyal customers. Through VCB Digibank, the bank not only provides financial services but also expands the digital experience into shopping and lifestyle, placing customers at the center of every interaction.

As a highlight of the "With Vietcombank, Tet is Extremely Joyful" campaign, the "Redeem Points for Good Fortune - Enjoy a Joyful Tet Shopping" program contributes to a more relaxed and convenient Tet season for all customers, as each reward point is transformed into small joys during the New Year. Tet, therefore, is not just about shopping, but also about enjoying accumulated values ​​and the feeling of togetherness.

The program is being implemented nationwide for VCB Loyalty members, from January 5, 2026 to February 14, 2026, or until promotional gifts run out. The program rules are published on Vietcombank's official information channels.

Additionally, customers can visit https://vietcombank.com.vn/tetcucvui/ to learn more about the promotions within the Tet campaign "With Vietcombank, Tet is Extremely Fun".

Source: https://nld.com.vn/cho-tet-thu-nho-trong-chiec-dien-thoai-196260206104811948.htm