Digital transformation with startups

The goal of digital transformation helps businesses increase efficiency, productivity, improve customer experience, expand markets and increase revenue. Photo: NGUYEN KHANG

Digital transformation (CS) brings many conveniences to businesses (enterprises) in operating and commercializing products. However, besides the opportunities posed, college still poses many challenges for businesses, especially start-ups.

Follow the trend

Colleges are becoming a common, inevitable trend, fluctuating day by day, forcing people and businesses to adapt and constantly change. According to experts in this field, college is a process of changing working methods and production based on digital technology, helping to increase labor productivity, reduce costs, and create new values ​​in addition to traditional values. For businesses and startups, this direction is almost mandatory to survive and develop.

Over the past time, many startups in Vinh Long have begun to adapt and invest in the community, because this is a common, inevitable trend, fluctuating day by day. Applying the trade union in operation and management, the products of Tuan Linh Production and Distribution Facility (Tan Phu Commune, Tam Binh District) are better known to consumers.

Ms. Nguyen Thi Truc Linh, the owner of the facility, said that the establishment was interested and noticed a clear effect when promoting its products on all e-commerce channels, websites and social networks. In addition, the establishment also applies credits in the management of employees, products inventory and prioritizes non-cash payment in transactions.

Many start-up businesses also think that the most obvious benefits of the community for businesses are cutting operating costs, reaching more customers in a longer time, leaders making quick and accurate decisions. more accurate thanks to a timely and transparent reporting system, optimizing employee productivity.

Since then, the operational efficiency and competitiveness of enterprises are improved. According to Mr. Nguyen Hoang Khang, founder of Foodo (specializing in the production and processing of products from tropical fruits in Vung Liem district), the college will help improve and enhance the working productivity of employees, minimize the manual work, time consuming, cutting costs, accessing multiple customer sources.

This will be a sustainable direction for the establishment in the near future. However, the industrial revolution 4.0 always poses new challenges for start-ups, such as the cost of technology investment, infrastructure, human resources or risk costs.

And if you are slow in the college race, start-ups can quickly be eliminated. Therefore, in order to survive, maintain and develop in the constantly changing technology era, start-ups need to have a change in awareness and thinking, be more proactive and responsive.

Accelerating the application of digital transformation and digital technology

Economic experts say that the business strategy of enterprises plays the most important role and part of that is the shareholders. Without changing and catching up with technology trends in time, enterprises of any size will find it difficult to survive and develop sustainably.

The conversion process will help businesses succeed if they find the right direction and the right technology platform. Accordingly, start-up businesses need to integrate a variety of community resources, strengthen cooperation, and link businesses in the bloc to share, advise and invest effectively, meet the requirements of shareholders, and develop businesses. .

Digital transformation opens up many opportunities for businesses in promoting products, expanding markets, and approaching more potential customers.

In order to support small and medium-sized enterprises to start-up, over the past time, Vinh Long province's functional departments have organized many training courses, training programs on basic knowledge about the innovation startup ecosystem for leaders, management, staff. Applying digital technology in transforming business models, expanding sales channels and approaching new customers.

These are important activities to help start-ups solve difficulties in the output market. At the same time, the province has actively implemented many programs and policies to support businesses to start up, innovate and initially achieve many positive results. Many newly established enterprises, many start-up and innovative projects have applied advanced science and technology to production and business.

According to economic experts, in order for the application of colleges in start-up businesses to be more effective, in the coming time, the functional sector also needs to have solutions to support college start-up businesses. Specifically, it is necessary to mobilize start-up businesses to participate in using the community platforms announced by the Ministry of Information and Communications.

Organize training courses, human resource development training for start-ups on college. Consulting and supporting start-up businesses to develop in accordance with the needs of the market, focusing on selecting potential businesses to advise and support the College.

Article, photo: LY- THINH